E-LIB Suche - Ergebnisse für: Datta, Hannes

1

Unlocking the Potential of Web Data for Retailing Research:

Guyt, Jonne Y. ; Datta, Hannes ; Boegershausen, Johannes
Journal of Retailing. 100 (2024) 1 - p. 130-147 , 2024

2

Cross-National Differences in Market Response: Line-Length,..:

Datta, Hannes ; van Heerde, Harald J. ; Dekimpe, Marnik G..
Journal of Marketing Research. 59 (2022) 2 - p. 251-270 , 2022

Link: https://doi.org/10.1177/..

3

Fields of Gold: Scraping Web Data for Marketing Insights:

Boegershausen, Johannes ; Datta, Hannes ; Borah, Abhishek.
Journal of Marketing. 86 (2022) 5 - p. 1-20 , 2022

Link: https://doi.org/10.1177/..

4

Changing Their Tune: How Consumers' Adoption of Online Stre..:

Datta, Hannes ; Knox, George ; Bronnenberg, Bart J.
Marketing Science. 37 (2018) 1 - p. 5-21 , 2018

Link: https://www.jstor.org/st..

5

How well does consumer-based brand equity align with sales-..:

, In: Journal of marketing / American Marketing Association

Datta, Hannes ; Ailawadi, Kusum L. ; Heerde, Harald J. van. (2017) 3 - p. 1-20

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

6

How Well Does Consumer-Based Brand Equity Align with Sales-..:

Datta, Hannes ; Ailawadi, Kusum L. ; van Heerde, Harald J.
Journal of Marketing. 81 (2017) 3 - p. 1-20 , 2017

Link: https://www.jstor.org/st..

7

How Well Does Consumer-Based Brand Equity Align with Sales-..:

Datta, Hannes ; Ailawadi, Kusum L. ; van Heerde, Harald J.
Journal of Marketing. 81 (2017) 3 - p. 1-20 , 2017

Link: https://doi.org/10.1509/..

8

The challenge of retaining customers acquired with free tri..:

, In: Journal of marketing research / American Marketing Association

Datta, Hannes ; Foubert, Bram. (2015) 2 - p. 217-234

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

9

The Challenge of Retaining Customers Acquired with Free Tri..:

DATTA, HANNES ; FOUBERT, BRAM ; VAN HEERDE, HARALD J.
Journal of Marketing Research. 52 (2015) 2 - p. 217-234 , 2015

Link: https://www.jstor.org/st..

10

The Challenge of Retaining Customers Acquired with Free Tri..:

Datta, Hannes ; Foubert, Bram ; Van Heerde, Harald J.
Journal of Marketing Research. 52 (2015) 2 - p. 217-234 , 2015

Link: https://doi.org/10.1509/..

11

Web scraping and API projects from "Online Data Collection ..:

Datta, Hannes
doi:10.5281/zenodo.5902838. , 2022

Link: https://zenodo.org/recor..

12

Web scraping and API projects from "Online Data Collection ..:

Datta, Hannes
doi:10.5281/zenodo.6641810. , 2022

Link: https://zenodo.org/recor..

13

Fields of Gold: Scraping Web Data for Marketing Insights:

Boegershausen, Johannes ; Datta, Hannes ; Borah, Abhishek.
Boegershausen , J , Datta , H , Borah , A & Stephen , A T 2022 , ' Fields of Gold: Scraping Web Data for Marketing Insights ' , Journal of Marketing . https://doi.org/10.1177/00222429221100750. , 2022

Link: https://pure.eur.nl/en/p..

14

Replication Package for: Cross-National Differences in Mark..:

Datta, Hannes ; Van Heerde, Harald J ; Dekimpe, Marnik G.
https://doi.org/10.34894/EVPJTY. , 2022

Link: https://doi.org/10.34894..

15

Update to Sman (2016):

Datta, Hannes
doi:10.5281/zenodo.5159561. , 2021

Link: https://zenodo.org/recor..