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Davcik, Nebojsa
21  results:
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1

How an unequal intra-firm resources distribution affect mar..:

Davcik, Nebojsa ; Grigoriou, Nicholas
Marketing Intelligence & Planning.  38 (2019)  2 - p. 167-180 , 2019
Link: https://doi.org/10.1108/..
 
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2

Interactive impact of ethnic distance and cultural familiar..:

Kingshott, Russel ; Sharma, Piyush ; Hosie, Peter.
Asia Pacific Journal of Management.  36 (2018)  1 - p. 135-160 , 2018
Link: https://doi.org/10.1007/..
 
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3

Exploring the role of international R&D activities in the i..:

Davcik, Nebojsa S. ; Cardinali, Silvio ; Sharma, Piyush.
Journal of Business Research.  128 (2021)  - p. 650-660 , 2021
Link: https://doi.org/10.1016/..
 
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4

Managing uncertainty during a global pandemic: An internati..:

Sharma, Piyush ; Leung, T.Y. ; Kingshott, Russel P.J...
Journal of Business Research.  116 (2020)  - p. 188-192 , 2020
Link: https://doi.org/10.1016/..
 
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5

The role of brand equity in a new rebranding strategy of a ..:

Marques, Catarina ; da Silva, Rui Vinhas ; Davcik, Nebojsa S..
Journal of Business Research.  117 (2020)  - p. 497-507 , 2020
Link: https://doi.org/10.1016/..
 
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6

An introduction to the special issue on the past, present a..:

Davcik, Nebojsa S. ; Sharma, Piyush ; Chan, Ricky.
Journal of Product & Brand Management.  28 (2019)  6 - p. 701-706 , 2019
Link: https://doi.org/10.1108/..
 
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7

What drives foreign direct investment: The role of language..:

Ly, Amadú ; Esperança, José ; Davcik, Nebojsa S.
Journal of Business Research.  88 (2018)  - p. 111-122 , 2018
Link: https://doi.org/10.1016/..
 
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8

Marketing resources, performance, and competitive advantage..:

Davcik, Nebojsa S. ; Sharma, Piyush
Journal of Business Research.  69 (2016)  12 - p. 5547-5552 , 2016
Link: https://doi.org/10.1016/..
 
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9

Product innovation as a mediator in the impact of R&D expen..:

Sharma, Piyush ; Davcik, Nebojsa S. ; Pillai, Kishore Gopalakrishna
Journal of Business Research.  69 (2016)  12 - p. 5662-5669 , 2016
Link: https://doi.org/10.1016/..
 
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10

Impact of product differentiation, marketing investments an..:

Davcik, Nebojsa S. ; Sharma, Piyush
European Journal of Marketing.  49 (2015)  5/6 - p. 760-781 , 2015
Link: https://doi.org/10.1108/..
 
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11

Towards a unified theory of brand equity: conceptualization..:

Davcik, Nebojsa S. ; Vinhas da Silva, Rui ; Hair, Joe F.
Journal of Product & Brand Management.  24 (2015)  1 - p. 3-17 , 2015
Link: https://doi.org/10.1108/..
 
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12

An Exploratory Study of Brand Success: Evidence From the Fo..:

Davčik, Nebojša St. ; Rundquist, Jonas
Journal of International Food & Agribusiness Marketing.  24 (2012)  1 - p. 91-109 , 2012
Link: https://doi.org/10.1080/..
 
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13

The use and misuse of structural equation modeling in manag..:

S. Davcik, Nebojsa
Journal of Advances in Management Research.  11 (2014)  1 - p. 47-81 , 2014
Link: https://doi.org/10.1108/..
 
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14

An empirical investigation of brand equity: drivers and the..:

S. Davcik, Nebojsa
British Food Journal.  115 (2013)  9 - p. 1342-1360 , 2013
Link: https://doi.org/10.1108/..
 
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15

Managing uncertainty during a global pandemic: An internati..:

Sharma, Piyush ; Leung, Tak Yan ; Kingshott, Russel..
http://hdl.handle.net/20.500.11937/79226.  , 2020
Link: https://hdl.handle.net/2..
 
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