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Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
4
History of consumer psychology:
, In:Copies:
Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
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Ethnicity, race, and brand connections:
, In:Copies:
Zentrale:E02 a bwl 485/804