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Dawn Iacobucci served as editor and Durairaj Maheswaran ser ...
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1

Beauty and the Beholder: Toward an Integrative Model of Com..:

Kang, Yong‐Soon ; Herr, Paul M. ; Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.
Journal of Consumer Research.  33 (2006)  1 - p. 123-130 , 2006
Link: https://www.jstor.org/st..
 
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2

Determinants of Trademark Dilution:

Morrin, Maureen ; Lee, Jonathan ; Allenby, Greg M..
Journal of Consumer Research.  33 (2006)  2 - p. 248-257 , 2006
Link: https://www.jstor.org/st..
 
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3

Effects of Prototype and Exemplar Fit on Brand Extension Ev..:

Mao, Huifang ; Krishnan, H. Shanker ; Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.
Journal of Consumer Research.  33 (2006)  1 - p. 41-49 , 2006
Link: https://www.jstor.org/st..
 
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4

The Role of Arousal in Commitment: An Explanation for the N..:

Raju, Sekar ; Unnava, H. Rao ; Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.
Journal of Consumer Research.  33 (2006)  2 - p. 173-178 , 2006
Link: https://www.jstor.org/st..
 
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5

Role of Relationship Norms in Processing Brand Information:

Aggarwal, Pankaj ; Law, Sharmistha ; [Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.]
Journal of Consumer Research.  32 (2005)  3 - p. 453-464 , 2005
Link: https://www.jstor.org/st..
 
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6

Activating the Self‐Importance of Consumer Selves: Explorin..:

Reed II, Americus ; [Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.]
Journal of Consumer Research.  31 (2004)  2 - p. 286-295 , 2004
Link: https://www.jstor.org/st..
 
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7

Humor in Television Advertising: A Moment‐to‐Moment Analysi:

Woltman Elpers, Josephine L. C. M. ; Mukherjee, Ashesh ; Hoyer, Wayne D..
Journal of Consumer Research.  31 (2004)  3 - p. 592-598 , 2004
Link: https://www.jstor.org/st..
 
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8

The Rationalizing Effects of Cognitive Load on Emotion‐Base..:

Drolet, Aimee ; Frances Luce, Mary ; [Dawn Iacobucci served as editor and Durairaj Maheswaran served as associate editor for this article.]
Journal of Consumer Research.  31 (2004)  1 - p. 63-77 , 2004
Link: https://www.jstor.org/st..
 
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9

When More May Be Less: The Effects of Regulatory Focus on R..:

Jain, Shailendra Pratap ; Agrawal, Nidhi ; Maheswaran, Durairaj.
Journal of Consumer Research.  33 (2006)  1 - p. 91-98 , 2006
Link: https://www.jstor.org/st..
 
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10

Nation Equity: Incidental Emotions in Country‐of‐Origin Eff..:

Maheswaran, Durairaj ; Chen, Cathy Yi ; Dawn Iacobucci served as editor and Donald Lehmann served as associate editor for this article.
Journal of Consumer Research.  33 (2006)  3 - p. 370-376 , 2006
Link: https://www.jstor.org/st..
 
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11

For Better or For Worse? Valenced Comparative Frames and Re..:

Jain, Shailendra Pratap ; Lindsey, Charles ; Agrawal, Nidhi..
Journal of Consumer Research.  34 (2007)  1 - p. 57-65 , 2007
Link: https://www.jstor.org/st..
 
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12

MAPping the Frontiers: Theoretical Advances in Consumer Res..:

Johar, Gita Venkataramani ; Maheswaran, Durairaj ; Peracchio, Laura A..
Journal of Consumer Research.  33 (2006)  1 - p. 139-149 , 2006
Link: https://www.jstor.org/st..
 
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