Day, Ralph. L.
353  results:
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3

Customer Acceptance: The Key to Successful Introductions of..:

Herbig, Paul A. ; Day, Ralph L.
Marketing Intelligence & Planning.  10 (1992)  1 - p. 4-15 , 1992
 
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4

Quality of life in Thailand:

Leelakulthanit, Orose ; Day, Ralph L.
Social Indicators Research.  27 (1992)  1 - p. 41-57 , 1992
 
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5

Quality of Life in Thailand:

Leelakulthanit, Orose ; Day, Ralph L.
Social Indicators Research.  27 (1992)  1 - p. 41-57 , 1992
 
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7

How the diffusion of industrial innovations is different fr..:

Day, Ralph L. ; Herbig, Paul A.
Industrial Marketing Management.  19 (1990)  3 - p. 261-266 , 1990
 
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8

How buyers handle conflicts:

Day, Ralph L. ; Michaels, Ronald E. ; Perdue, Barbara C.
Industrial Marketing Management.  17 (1988)  2 - p. 153-160 , 1988
 
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9

Consumer Benefits versus Product Attributes: An Experimenta..:

Wu, Tsung Wen ; Day, Ralph L. ; MacKay, David B.
Quarterly Journal of Business and Economics.  27 (1988)  3 - p. 88-113 , 1988
 
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10

Evaluation and Use of Marketing Research by Decision Makers..:

Lee, Hanjoon ; Acito, Frank ; Day, Ralph L.
Journal of Marketing Research.  24 (1987)  2 - p. 187-196 , 1987
 
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12

Negotiation styles of industrial buyers:

Perdue, Barbara C. ; Day, Ralph L. ; Michaels, Ronald E.
Industrial Marketing Management.  15 (1986)  3 - p. 171-176 , 1986
 
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13

Sales management simulation 

participant's manual 
Copies:  Zentrale:Magazin vc 4963
 
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14

Measuring Customer Orientation of Salespeople: A Replicatio..:

Michaels, Ronald E. ; Day, Ralph L.
Journal of Marketing Research.  22 (1985)  4 - p. 443-446 , 1985
 
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15

Measures of Manifest Conflict in Distribution Channels:

Brown, James R. ; Day, Ralph L.
Journal of Marketing Research.  18 (1981)  3 - p. 263-274 , 1981
 
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