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Desarbo, W. S.
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1

A Customized Market Response Model: Development, Estimation..:

Rao, V. R. ; Wind, J. ; DeSarbo, W. S.
Journal of the Academy of Marketing Science.  16 (1988)  3 - p. 128-140 , 1988
Link: https://doi.org/10.1177/..
 
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2

A new stochastic ultrametric tree unfolding methodology for..:

Desarbo, W. S. ; de Soete, G. ; Carroll, J. D..
Applied Stochastic Models and Data Analysis.  4 (1988)  3 - p. 185-204 , 1988
Link: https://doi.org/10.1002/..
 
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3

Book reviews:

Hand, D. J. ; Frank, Ove ; G�dert, W....
Journal of Classification.  11 (1994)  2 - p. 251-296 , 1994
Link: https://doi.org/10.1007/..
 
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4

A Disaggregate Negative Binomial Regression Procedure for C..:

Ramaswamy, Venkatram ; Anderson, Eugene W. ; DeSarbo, Wayne S.
Management Science.  40 (1994)  3 - p. 405-417 , 1994
Link: https://www.jstor.org/st..
 
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5

The estimation of ultrametric and path length trees from re..:

De Soete, Geert ; DeSarbo, Wayne S. ; Furnas, George W..
Psychometrika.  49 (1984)  3 - p. 289-310 , 1984
Link: https://doi.org/10.1007/..
 
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6

The Spatial Representation of Consumer Dispersion Patterns ..:

Kim, Sunghoon ; Blank, Ashley Stadler ; DeSarbo, Wayne S..
Journal of Classification.  39 (2021)  2 - p. 218-239 , 2021
Link: https://doi.org/10.1007/..
 
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7

Note: A new approach to the modeling of spatially dependent..:

Kim, Sunghoon ; DeSarbo, Wayne S. ; Chang, Won
International Journal of Research in Marketing.  38 (2021)  3 - p. 792-803 , 2021
Link: https://doi.org/10.1016/..
 
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8

Erratum to: The Spatial Representation of Consumer Dispersi..:

Kim, Sunghoon ; Blank, Ashley Stadler ; DeSarbo, Wayne S..
Journal of Classification.  39 (2021)  2 - p. 240-240 , 2021
Link: https://doi.org/10.1007/..
 
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9

Estimating Finite Mixtures of Ordinal Graphical Models:

Lee, Kevin H. ; Chen, Qian ; DeSarbo, Wayne S..
Psychometrika.  87 (2021)  1 - p. 83-106 , 2021
Link: https://doi.org/10.1007/..
 
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10

A generalized ordinal finite mixture regression model for m..:

Zhang, Yifan ; Fong, Duncan K.H. ; DeSarbo, Wayne S.
International Journal of Research in Marketing.  38 (2021)  4 - p. 1055-1072 , 2021
Link: https://doi.org/10.1016/..
 
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11

The past, present, and future of measurement and methods in..:

Ding, Yu ; DeSarbo, Wayne S. ; Hanssens, Dominique M....
Marketing Letters.  31 (2020)  2/3 - p. 175-186 , 2020
Link: https://www.jstor.org/st..
 
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12

The past, present, and future of measurement and methods in..:

Ding, Yu ; DeSarbo, Wayne S. ; Hanssens, Dominique M....
Marketing Letters.  31 (2020)  2-3 - p. 175-186 , 2020
Link: https://doi.org/10.1007/..
 
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13

Adaptive Multidimensional Scaling: Brand Positioning Based ..:

Bijmolt, Tammo H.A. ; Wedel, Michel ; DeSarbo, Wayne S.
Customer Needs and Solutions.  8 (2020)  1-2 - p. 1-15 , 2020
Link: https://doi.org/10.1007/..
 
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14

A Smooth Transition Finite Mixture Model for Accommodating ..:

Kappe, Eelco ; DeSarbo, Wayne S. ; Medeiros, Marcelo C.
Journal of Business & Economic Statistics.  38 (2019)  3 - p. 580-592 , 2019
Link: https://doi.org/10.1080/..
 
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15

A random coefficients mixture hidden Markov model for marke..:

Kappe, Eelco ; Stadler Blank, Ashley ; DeSarbo, Wayne S.
International Journal of Research in Marketing.  35 (2018)  3 - p. 415-431 , 2018
Link: https://doi.org/10.1016/..
 
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Marketing