E-LIB Suche - Ergebnisse für: Dhar, Sanjay K.

1

Marketing Mix Response Across Retail Formats - The Role of ..:

Jindal, Pranav ; Zhu, Ting ; Chintagunta, Pradeep K..
Journal of Marketing. , 2019

Link: https://ssrn.com/abstrac..

2

Competitive consequences of using a category captain:

, In: Management science

Subramanian, Upender ; Dhar, Sanjay K. ; Raju, Jagmohan Singh.. (2010) 10 - p. 1739-1765

Copies: Zentrale;

3

The effect of sales promotions on the size and composition ..

, In: Journal of marketing research / American Marketing Association

regulatory compatibility from framing and temporal restrict...

Ramanathan, Suresh ; Dhar, Sanjay K.. (2010) 3 - p. 542-552

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

4

The Effect of Sales Promotions on the Size and Composition ..:

RAMANATHAN, SURESH ; DHAR, SANJAY K.
Journal of Marketing Research. 47 (2010) 3 - p. 542-552 , 2010

Link: https://www.jstor.org/st..

5

The Effect of Sales Promotions on the Size and Composition ..:

Ramanathan, Suresh ; Dhar, Sanjay K.
Journal of Marketing Research. 47 (2010) 3 - p. 542-552 , 2010

Link: https://doi.org/10.1509/..

6

Competitive Consequences of Using a Category Captain:

Subramanian, Upender ; Raju, Jagmohan S. ; Dhar, Sanjay K..
Management Science. 56 (2010) 10 - p. 1739-1765 , 2010

Link: https://www.jstor.org/st..

7

Endogenous sunk costs and the geographic differences in the..:

Bronnenberg, Bart J. ; Dhar, Sanjay K. ; Dubé, Jean-Pierre H.
Quantitative Marketing and Economics. 9 (2010) 1 - p. 1-23 , 2010

Link: https://doi.org/10.1007/..

8

Brand history, geography, and the persistence of brand shar..:

, In: Journal of political economy

Bronnenberg, Bart J. ; Dhar, Sanjay K. ; Dubé, Jean-Pierre H.. (2009) 1 - p. 87-115

Copies: Zentrale:Magazin Zs fb 4525; Zentrale: fc 7939

9

National Brands, Local Branding: Conclusions and Future Res..:

Bronnenberg, Bart J. ; Dhar, Sanjay K. ; Dubé, Jean-Pierre
Journal of Marketing Research. 44 (2007) 1 - p. 26-28 , 2007

Link: https://www.jstor.org/st..

10

Consumer Packaged Goods in the United States: National Bran..:

Bronnenberg, Bart J. ; Dhar, Sanjay K. ; Dubé, Jean-Pierre
Journal of Marketing Research. 44 (2007) 1 - p. 4-13 , 2007

Link: https://www.jstor.org/st..

11

National Brands, Local Branding: Conclusions and Future Res..:

Bronnenberg, Bart J ; Dhar, Sanjay K ; Dubé, Jean-Pierre
Journal of Marketing Research. 44 (2007) 1 - p. 26-28 , 2007

Link: https://doi.org/10.1509/..

12

Consumer Packaged Goods in the United States: National Bran..:

Bronnenberg, Bart J ; Dhar, Sanjay K ; Dubé, Jean-Pierre
Journal of Marketing Research. 44 (2007) 1 - p. 4-13 , 2007

Link: https://doi.org/10.1509/..

13

Asymmetric Store Positioning and Promotional Advertising St..:

Rajiv, Surendra ; Dutta, Shantanu ; Dhar, Sanjay K.
Marketing Science. 21 (2002) 1 - p. 74-96 , 2002

Link: https://www.jstor.org/st..

14

Effective category management depends on the role of the ca..:

Dhar, Sanjay K. ; Hoch, Stephen J. ; Kumar, Nanda
Journal of Retailing. 77 (2001) 2 - p. 165-184 , 2001

Link: https://doi.org/10.1016/..

15

The Optimal Choice of Promotional Vehicles: Front-Loaded or..:

Zhang, Z. John ; Krishna, Aradhna ; Dhar, Sanjay K.
Management Science. 46 (2000) 3 - p. 348-362 , 2000

Link: https://www.jstor.org/st..