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Diaz Ruiz, Carlos
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1

Adversarial Service Networks: A Study of Service Firms' Res..:

Wirths, Oliver ; Tóth, Zsófia ; Diaz Ruiz, Carlos A.
Industrial Marketing Management.  119 (2024)  - p. 162-177 , 2024
Link: https://doi.org/10.1016/..
 
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2

Adversarial Service Networks: A Study of Service Firms' Res..:

Wirths, Oliver ; Tóth, Zsófia ; Diaz Ruiz, Carlos
Wirths, Oliver, Zsófia Tóth, and Carlos A. Diaz Ruiz. "Adversarial Service Networks: A Study of Service Firms' Response to Manufacturer-led Servitization in Aviation." Industrial Marketing Management 119 (2024): 162-177..  , 2024
Link: https://ssrn.com/abstrac..
 
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3

Unconventional Luxury Brand Collaborations: A New Form of L..:

Diaz Ruiz, Carlos ; Cruz, Angela
International Marketing Review.  40 No. 7 (2023)  - p. , 2023
Link: https://ssrn.com/abstrac..
 
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4

Disinformation on digital media platforms: A market-shaping..:

Diaz Ruiz, Carlos
New Media & Society.  , 2023
Link: https://doi.org/10.1177/..
 
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5

Disinformation on Digital Media Platforms: A Market-Shaping..:

Diaz Ruiz, Carlos
Diaz Ruiz, C. (2023). Disinformation on digital media platforms: A market-shaping approach. New Media & Society, 0(0). https://doi.org/10.1177/14614448231207644.  , 2023
Link: https://ssrn.com/abstrac..
 
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6

Disinformation and Echo Chambers: How Disinformation Circul..:

Diaz Ruiz, Carlos ; Nilsson, Tomas
Journal of Public Policy & Marketing.  42 (2022)  1 - p. 18-35 , 2022
Link: https://doi.org/10.1177/..
 
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7

Disinformation and Echo Chambers: How Disinformation Circul..:

Diaz Ruiz, Carlos ; Nilsson, Tomas
Diaz Ruiz, C., & Nilsson, T. (2022). EXPRESS: Disinformation and Echo Chambers: How Disinformation Circulates in Social Media Through Identity-Driven Controversies. Journal of Public Policy & Marketing. https://doi.org/10.1177/07439156221103852.  , 2022
Link: https://ssrn.com/abstrac..
 
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8

Market bifurcations in board sports: How consumers shape ma..:

Diaz Ruiz, Carlos ; Makkar, Marian
Journal of Business Research.  122 (2021)  - p. 38-50 , 2021
Link: https://doi.org/10.1016/..
 
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9

The Insights Industry: Towards a Performativity Turn in Mar..:

Diaz Ruiz, Carlos A.
International Journal of Market Research.  64 (2021)  2 - p. 169-186 , 2021
Link: https://doi.org/10.1177/..
 
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10

Market-Scanning and Market-Shaping: Why Are Firms Blindside..:

Diaz Ruiz, Carlos ; Baker, Jonathan J ; Mason, Katy J..
Journal of Business & Industrial Marketing.  35 No. 9 (2020)  - p. 1389-1401 , 2020
Link: https://ssrn.com/abstrac..
 
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11

Market-scanning and market-shaping: why are firms blindside..:

Diaz Ruiz, Carlos A. ; Baker, Jonathan J. ; Mason, Katy.
Journal of Business & Industrial Marketing.  35 (2020)  9 - p. 1389-1401 , 2020
Link: https://doi.org/10.1108/..
 
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12

Feral segmentation: How cultural intermediaries perform mar..:

Diaz Ruiz, Carlos A. ; Kjellberg, Hans
Marketing Theory.  20 (2020)  4 - p. 429-457 , 2020
Link: https://doi.org/10.1177/..
 
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13

Assembling tribes: An assemblage thinking approach to the d..:

Diaz Ruiz, Carlos A. ; Penaloza, Lisa ; Holmqvist, Jonas
European Journal of Marketing.  54 (2020)  5 - p. 999-1024 , 2020
Link: https://doi.org/10.1108/..
 
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14

Moments of luxury: Hedonic escapism as a luxury experience:

Holmqvist, Jonas ; Diaz Ruiz, Carlos ; Peñaloza, Lisa
Journal of Business Research.  116 (2020)  - p. 503-513 , 2020
Link: https://doi.org/10.1016/..
 
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15

Assembling tribes: An assemblage thinking approach to the d..:

Diaz Ruiz, Carlos
Diaz Ruiz, C.A., Penaloza, L. and Holmqvist, J. (2020), "Assembling tribes: An assemblage thinking approach to the dynamics of ephemerality within consumer tribes", European Journal of Marketing, Vol. 54 No. 5, pp. 999-1024..  , 2020
Link: https://ssrn.com/abstrac..
 
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