Dietvorst, Roeland C.
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4

Neural responses to functional and experiential ad appeals:..:

Couwenberg, Linda E. ; Boksem, Maarten A.S. ; Dietvorst, Roeland C....
International Journal of Research in Marketing.  34 (2017)  2 - p. 355-366 , 2017
 
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The making of the Machiavellian brain: A structural MRI ana..:

Verbeke, Willem J. M. I. ; Rietdijk, Wim J. R. ; van den Berg, Wouter E....
Journal of Neuroscience, Psychology, and Economics.  4 (2011)  4 - p. 205-216 , 2011
 
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10

Une échelle fondée sur la théorie des états mentaux appliqu..:

Dietvorst, Roeland C. ; Verbeke, Willem J.M.I. ; Bagozzi, Richard P....
Recherche et Applications en Marketing (French Edition).  25 (2010)  4 - p. 93-118 , 2010
 
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11

A sales force-specific theory-of-mind scale 

, In: Journal of marketing research / American Marketing Association
tests of its validity by classical methods and functional m... 
Dietvorst, Roeland C. ; Yoon, Carolyn ; Smits, Marion... (2009)  5 - p. 653-668
Copies:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
 
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15

Neural Signals of Video Advertisement Liking:Insights into ..:

Chan, Hang-Yee ; Boksem, Maarten a.s ; Venkatraman, Vinod...
Chan , H-Y , Boksem , M A S , Venkatraman , V , Dietvorst , R C , Scholz , C , Vo , K , Falk , E B & Smidts , A 2023 , ' Neural Signals of Video Advertisement Liking : Insights into Psychological Processes and their Temporal Dynamics ' , JOURNAL OF MARKETING RESEARCH . https://doi.org/10.1177/00222437231194319.  , 2023
 
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