E-LIB Suche - Ergebnisse für: Dimoka, Angelika

1

How songs from growing up and viewers' attachment styles af..:

Lourenço, Carlos J. S. ; Isabella, Giuliana ; Verbeke, Willem...
Psychology & Marketing. 40 (2022) 1 - p. 209-233 , 2022

Link: https://doi.org/10.1002/..

2

Relative Effectiveness of Print and Digital Advertising: A ..:

Venkatraman, Vinod ; Dimoka, Angelika ; Vo, Khoi.
Journal of Marketing Research. 58 (2021) 5 - p. 827-844 , 2021

Link: https://doi.org/10.1177/..

3

The role of demographic similarity in people's decision to ..:

Benbasat, Izak ; Dimoka, Angelika ; Pavlou, Paul A..
International Journal of Human-Computer Studies. 133 (2020) - p. 56-70 , 2020

Link: https://doi.org/10.1016/..

4

The robustness of anchoring effects on preferential judgmen..:

Yoon, Sangsuk ; Fong, Nathan M. ; Dimoka, Angelika
Judgment and Decision Making. 14 (2019) 4 - p. 470-487 , 2019

Link: https://doi.org/10.1017/..

5

Leveraging Data Analytics for Behavioral Research:

Motiwalla, Luvai ; Deokar, Amit V. ; Sarnikar, Surendra.
Information Systems Frontiers. 21 (2019) 4 - p. 735-742 , 2019

Link: https://doi.org/10.1007/..

6

Impacts of product type and representation type on the perc..:

Isabella, Giuliana ; Mazzon, José Afonso ; Dimoka, Angelika
Journal of Business Research. 81 (2017) - p. 203-211 , 2017

Link: https://doi.org/10.1016/..

7

Context may be King, but generalizability is the Emperor!:

Cheng, Zhi (Aaron) ; Dimoka, Angelika ; Pavlou, Paul A.
Journal of Information Technology. 31 (2016) 3 - p. 257-264 , 2016

Link: https://doi.org/10.1057/..

8

Predicting advertising success beyond traditional measures

, In: Journal of marketing research / American Marketing Association

new insights from neurophysiological methods and market res...

Venkatraman, Vinod ; Dimoka, Angelika ; Hampton, William... (2015) 4 - p. 436-452

Copies: Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

9

Predicting Advertising Success Beyond Traditional Measures:..:

VENKATRAMAN, VINOD ; DIMOKA, ANGELIKA ; PAVLOU, PAUL A....
Journal of Marketing Research. 52 (2015) 4 - p. 436-452 , 2015

Link: https://www.jstor.org/st..

10

Predicting Advertising success beyond Traditional Measures:..:

Venkatraman, Vinod ; Dimoka, Angelika ; Pavlou, Paul A....
Journal of Marketing Research. 52 (2015) 4 - p. 436-452 , 2015

Link: https://doi.org/10.1509/..

11

Culture Differences, Difficulties, and Challenges of the Ne..:

Isabella, Giuliana ; Mazzon, José Afonso ; Dimoka, Angelika
Journal of International Consumer Marketing. 27 (2015) 5 - p. 346-363 , 2015

Link: https://doi.org/10.1080/..

12

How to conduct a functional Magnetic Resonance (fMRI) study..:

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)

Dimoka, Angelika. (2012) 3 - p. 811-840

Copies: Zentrale:Magazin Zs ff 1190

13

On the use of neurophysiological tools in IS research

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)

developing a research agenda for NeuroIS

Dimoka, Angelika ; Benbasat, Izak ; Banker, Rajiv D.... (2012) 3 - p. 679-702

Copies: Zentrale:Magazin Zs ff 1190

14

On product uncertainty in online markets

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)

theory and evidence

Dimoka, Angelika. (2012) 2 - p. 395-426

Copies: Zentrale:Magazin Zs ff 1190

15

On the Use of Neurophysiological Tools in IS Research: Deve..:

Dimoka, Angelika ; Davis, Fred D. ; Gupta, Alok...
MIS Quarterly. 36 (2012) 3 - p. 679-702 , 2012

Link: https://www.jstor.org/st..