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Diwanji, Vaibhav Shwetangbhai
11
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Online (11)
Mediatypes
Articles (Online) (9)
OpenAccess-fulltext (2)
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1
Is Consumer Generated Branding the Way Forward for Digital ..:
Diwanji, Vaibhav Shwetangbhai
;
Cortese, Juliann
;
Lee, Jaejin
Journal of Current Issues & Research in Advertising. , 2024
Link:
https://doi.org/10.1080/..
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2
Green Consumerism: A Cross-Cultural Linguistic and Sentimen..:
Diwanji, Vaibhav Shwetangbhai
;
Baines, Annalise Frances
;
Bauer, Finnegan
.
Journal of Current Issues & Research in Advertising. , 2024
Link:
https://doi.org/10.1080/..
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3
Fighting a Global Pandemic in the Digital Age: Use of Infog..:
Diwanji, Vaibhav Shwetangbhai
;
Cortese, Juliann
;
Merle, Patrick
International Journal of Strategic Communication. 17 (2023) 5 - p. 415-438 , 2023
Link:
https://doi.org/10.1080/..
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4
From green advertising to greenwashing: content analysis of..:
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
.
International Journal of Advertising. 43 (2023) 1 - p. 97-124 , 2023
Link:
https://doi.org/10.1080/..
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5
"Is It Smart to Be Thrifty?": How Advertisers Navigated Mes..:
Finneman, Teri
;
Diwanji, Vaibhav Shwetangbhai
;
Greene-Blye, Melissa
.
Journalism History. 50 (2023) 1 - p. 42-59 , 2023
Link:
https://doi.org/10.1080/..
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6
Future-proofing Search Engine Marketing: An Empirical Inves..:
Diwanji, Vaibhav Shwetangbhai
;
Lee, Jaejin
;
Cortese, Juliann
Journal of Strategic Marketing. , 2023
Link:
https://doi.org/10.1080/..
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7
Improving accessibility and inclusiveness of university web..:
Diwanji, Vaibhav Shwetangbhai
Technology, Pedagogy and Education. 32 (2022) 1 - p. 65-90 , 2022
Link:
https://doi.org/10.1080/..
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8
Deconstructing the role of artificial intelligence in progr..:
Diwanji, Vaibhav Shwetangbhai
;
Lee, Jaejin
;
Cortese, Juliann
Journal of Strategic Marketing. , 2022
Link:
https://doi.org/10.1080/..
?
9
Fuzzy‐set qualitative comparative analysis in consumer rese..:
Diwanji, Vaibhav Shwetangbhai
International Journal of Consumer Studies. 47 (2022) 6 - p. 2767-2789 , 2022
Link:
https://doi.org/10.1111/..
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10
Comparing the Effects of User Generated Video Reviews and B..:
Diwanji, Vaibhav Shwetangbhai
;
Lee, Jaejin
https://digitalcommons.georgiasouthern.edu/jamt/vol9/iss1/5. , 2022
Link:
https://digitalcommons.g..
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11
'A Night of Shame': A Quantitative Content Analysis of News..:
Diwanji, Vaibhav Shwetangbhai
;
Saleem, Awais
;
Lee, Jaejin
https://vc.bridgew.edu/jiws/vol22/iss9/23. , 2021
Link:
https://vc.bridgew.edu/j..
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