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Dodoo, Naa Amponsah
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1

Engaging with Branded Content on Short-Video Sharing Apps: ..:

Youn, Seounmi ; Shah, Palak ; Dodoo, Naa Amponsah
Journal of Interactive Advertising.  , 2024
Link: https://doi.org/10.1080/..
 
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2

The mood effect: How mood, disclosure language and ad skept..:

Wen, Taylor Jing ; Wu, Linwan ; Dodoo, Naa Amponsah.
Journal of Consumer Behaviour.  22 (2023)  5 - p. 1296-1308 , 2023
Link: https://doi.org/10.1002/..
 
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3

Advertising in the Times of COVID: A Tight-Loose Analysis o..:

Morton, Cynthia R. ; Dodoo, Naa Amponsah ; Villegas, Jorge..
Journal of Current Issues & Research in Advertising.  44 (2022)  2 - p. 123-141 , 2022
Link: https://doi.org/10.1080/..
 
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4

Promoting Mask-Wearing in COVID-19 Brand Communications: Ef..:

Jiang, Mengtian ; Dodoo, Naa Amponsah
Journal of Advertising.  50 (2021)  3 - p. 271-279 , 2021
Link: https://doi.org/10.1080/..
 
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5

Understanding Twitter conversations about artificial intell..:

Wu, Linwan ; Dodoo, Naa Amponsah ; Wen, Taylor Jing.
International Journal of Advertising.  41 (2021)  4 - p. 685-702 , 2021
Link: https://doi.org/10.1080/..
 
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6

The power of brand nostalgia: Contrasting brand personality..:

Youn, Seounmi ; Dodoo, Naa Amponsah
Journal of Consumer Behaviour.  20 (2021)  6 - p. 1373-1387 , 2021
Link: https://doi.org/10.1002/..
 
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7

Snapping and chatting away: Consumer motivations for and ou..:

Dodoo, Naa Amponsah ; Youn, Seounmi
Telematics and Informatics.  57 (2021)  - p. 101514 , 2021
Link: https://doi.org/10.1016/..
 
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8

Personality-Based Engagement: An Examination of Personality..:

Dodoo, Naa Amponsah ; Padovano, Cynthia Morton
Journal of Promotion Management.  26 (2020)  4 - p. 481-503 , 2020
Link: https://doi.org/10.1080/..
 
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9

Weakening the avoidance bug: The impact of personality trai..:

Dodoo, Naa Amponsah ; Wen, Jing (Taylor)
Journal of Marketing Communications.  27 (2020)  5 - p. 457-480 , 2020
Link: https://doi.org/10.1080/..
 
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10

Being Accepted or Ostracized: How Social Experience Influen..:

Wu, Linwan ; Dodoo, Naa Amponsah
Journal of Advertising.  49 (2020)  3 - p. 234-249 , 2020
Link: https://doi.org/10.1080/..
 
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11

Unguarded against Persuasion and Willing to Share: The Comb..:

Dodoo, Naa Amponsah ; Wen, Jing (Taylor) ; Wu, Linwan
Journal of Interactive Advertising.  20 (2020)  3 - p. 273-288 , 2020
Link: https://doi.org/10.1080/..
 
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12

Regulatory focus and choice: The impact of control percepti..:

Dodoo, Naa Amponsah ; Wu, Linwan
Journal of Marketing Communications.  27 (2019)  1 - p. 69-92 , 2019
Link: https://doi.org/10.1080/..
 
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13

Activating persuasion knowledge in native advertising: the ..:

Jing Wen, Taylor ; Kim, Eunice ; Wu, Linwan.
International Journal of Advertising.  39 (2019)  1 - p. 74-93 , 2019
Link: https://doi.org/10.1080/..
 
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14

A Path to Mitigating SNS Ad Avoidance: Tailoring Messages t..:

Dodoo, Naa Amponsah ; Wen, Jing (Taylor)
Journal of Interactive Advertising.  19 (2019)  2 - p. 116-132 , 2019
Link: https://doi.org/10.1080/..
 
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15

Why Consumers Like Facebook Brands: The Role of Aspirationa..:

Dodoo, Naa Amponsah
Journal of Promotion Management.  24 (2017)  1 - p. 103-127 , 2017
Link: https://doi.org/10.1080/..
 
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