E-LIB Suche - Ergebnisse für: Eckhardt, Giana

1

How Social Media Influencers Impact Consumer Collectives: A..:

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate...
Journal of Consumer Research. 50 (2023) 3 - p. 617-644 , 2023

2

"Kind of Mine, Kind of Not": Digital Possessions and Afford..:

Mardon, Rebecca ; Denegri-Knott, Janice ; Molesworth, Mike...
Journal of Consumer Research. 50 (2022) 2 - p. 255-281 , 2022

Link: https://doi.org/10.1093/..

3

Informing marketing theory through consumer culture theoret..:

Arnould, Eric ; Crockett, David ; Eckhardt, Giana
AMS Review. 11 (2021) 1-2 - p. 1-8 , 2021

Link: https://doi.org/10.1007/..

4

Can The Socially Responsible Consumer Be Mainstream?:

, In: Wirtschafts- und Unternehmensethik,

Devinney, Timothy M. ; Auger, Pat ; Eckhardt, Giana - p. 885-893 , 2020

Link: https://doi.org/10.1007/..

5

Managing the Human in Human Brands:

Fournier, Susan ; Eckhardt, Giana
NIM Marketing Intelligence Review. 10 (2018) 1 - p. 30-33 , 2018

Link: https://doi.org/10.2478/..

6

The discontinuous evolution of women's fashion in China:

Ucok Hughes, Mine ; Eckhardt, Giana ; Kaigler-Walker, Karen..
Qualitative Market Research: An International Journal. 18 (2015) 4 - p. 391-408 , 2015

Link: https://doi.org/10.1108/..

7

Ad agencies:

Eckhardt, Giana ; Arvidsson, Adam
Consumption Markets & Culture. 19 (2015) 2 - p. 167-171 , 2015

Link: https://doi.org/10.1080/..

8

Can The Socially Responsible Consumer Be Mainstream?:

Devinney, Timothy M. ; Auger, Pat ; Eckhardt, Giana
Zeitschrift für Wirtschafts- und Unternehmensethik. 13 (2012) 3 - p. 227-235 , 2012

Link: https://doi.org/10.5771/..

9

Consumer ethics across cultures:

, In: Cross-cultural and critical perspectives on brands / ed. by Richard Elliott

Belk, Russell W. ; Eckhardt, Giana. (2009) - p. 524-539

Copies: BB WiWi: 11a bwl 485/712-4

10

Consumer Ethics Across Cultures:

Belk, Russell ; Devinney, Timothy ; Eckhardt, Giana
Consumption Markets & Culture. 8 (2005) 3 - p. 275-289 , 2005

Link: https://doi.org/10.1080/..

11

Book Review: Culture's Consequences: Comparing Values, Beha..:

Clark, Terry ; Eckhardt, Giana
Journal of Marketing. 67 (2003) 2 - p. 151-153 , 2003

Link: https://doi.org/10.1509/..

12

Culture's Consequences: Comparing Values, Behaviors, Instit..:

Eckhardt, Giana
Australian Journal of Management. 27 (2002) 1 - p. 89-94 , 2002

Link: https://doi.org/10.1177/..

13

Learning Strategies for the Next Generation: Assessing a Co..:

Achenreiner, Gwen Bachmann ; Eckhardt, Giana ; Jankus, Mark.
Marketing Education Review. 7 (1997) 1 - p. 1-12 , 1997

Link: https://doi.org/10.1080/..

14

Why and How Consumers Perform Online Reviewing Differently:

de Kerviler, Gwarlann ; Demangeot, Catherine ; Dolbec, Pierre-Yann..
Journal of Consumer Research. , 2024

Link: https://doi.org/10.1093/..

15

The Cumulative Effects of Marketized Care:

Chatzidakis, Andreas ; Eckhardt, Giana M ; Husemann, Katharina C..
Journal of Consumer Research. , 2024

Link: https://doi.org/10.1093/..