E-LIB Suche - Ergebnisse für: Eckhardt, Giana M

1

Why and How Consumers Perform Online Reviewing Differently:

de Kerviler, Gwarlann ; Demangeot, Catherine ; Dolbec, Pierre-Yann..
Journal of Consumer Research. , 2024

Link: https://doi.org/10.1093/..

2

The Cumulative Effects of Marketized Care:

Chatzidakis, Andreas ; Eckhardt, Giana M ; Husemann, Katharina C..
Journal of Consumer Research. , 2024

Link: https://doi.org/10.1093/..

3

Consumer Work and Agency in the Analog Revival:

Beverland, Michael B ; Fernandez, Karen V ; Eckhardt, Giana M...
Journal of Consumer Research. , 2024

Link: https://doi.org/10.1093/..

4

Liquid Consumer Security:

Atanasova, Aleksandrina ; Eckhardt, Giana M ; Husemann, Katharina C..
Journal of Consumer Research. 50 (2023) 6 - p. 1243-1264 , 2023

Link: https://doi.org/10.1093/..

5

Where spirituality and religion meet gender and sexuality: ..:

Rinallo, Diego ; Santana, Jannsen ; Zanette, Maria Carolina...
Marketing Theory. 23 (2023) 4 - p. 725-736 , 2023

Link: https://doi.org/10.1177/..

6

Market Work and the Formation of the Omnivorous Consumer Su..:

Pomiès, Anissa ; Arsel, Zeynep ; Fischer, Eileen...
Journal of Consumer Research. 50 (2022) 1 - p. 70-92 , 2022

Link: https://doi.org/10.1093/..

7

Decolonizing marketing:

Eckhardt, Giana M. ; Belk, Russell ; Bradford, Tonya Williams...
Consumption Markets & Culture. 25 (2021) 2 - p. 176-186 , 2021

Link: https://doi.org/10.1080/..

8

The broadening boundaries of materialism:

Atanasova, Aleksandrina ; Eckhardt, Giana M.
Marketing Theory. 21 (2021) 4 - p. 481-500 , 2021

Link: https://doi.org/10.1177/..

9

The Roar of the Crowd: How Interaction Ritual Chains Create..:

Hill, Tim ; Canniford, Robin ; Eckhardt, Giana M.
Journal of Marketing. 86 (2021) 3 - p. 121-139 , 2021

Link: https://doi.org/10.1177/..

10

Liquid luxury:

, In: Research Handbook on Luxury Branding,

Bardhi, Fleura ; Eckhardt, Giana M. ; Samsioe, Emma , 2020

Link: https://doi.org/10.4337/..

11

How Brands Craft National Identity:

Beverland, Michael B ; Eckhardt, Giana M ; Sands, Sean...
Journal of Consumer Research. 48 (2020) 4 - p. 586-609 , 2020

Link: https://doi.org/10.1093/..

12

The value in de-emphasizing structure in liquidity:

Eckhardt, Giana M. ; Bardhi, Fleura
Marketing Theory. 20 (2020) 4 - p. 573-580 , 2020

Link: https://doi.org/10.1177/..

13

Editorial:

Eckhardt, Giana M.
NIM Marketing Intelligence Review. 12 (2020) 2 - p. 3-3 , 2020

Link: https://doi.org/10.2478/..

14

Playing the Trust Game Successfully in the Reputation Econo..:

Eckhardt, Giana M.
NIM Marketing Intelligence Review. 12 (2020) 2 - p. 10-17 , 2020

Link: https://doi.org/10.2478/..

15

Consumer spirituality:

Husemann, Katharina C. ; Eckhardt, Giana M.
Journal of Marketing Management. 35 (2019) 5-6 - p. 391-406 , 2019

Link: https://doi.org/10.1080/..