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Ehrensperger, Elena
3
results:
Search for persons
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Format
Online (2)
Print (1)
Mediatypes
Articles (Online) (2)
Thesis (1)
Languages
german (1)
english (2)
Sorted by: Relevance
Sorted by: Year
?
1
The role of brand prominence and extravagance of product de..:
Greenberg, Daria
;
Ehrensperger, Elena
;
Schulte-Mecklenbeck, Michael
...
Journal of Brand Management. 27 (2019) 2 - p. 195-210 , 2019
Link:
https://doi.org/10.1057/..
?
2
What really matters for startups in luxury: entrepreneurial..:
Ehrensperger, Elena
;
Erkhova, Daria
;
Yadavalli, Aparna
.
Journal of Research in Marketing and Entrepreneurship. 22 (2019) 1 - p. 37-63 , 2019
Link:
https://doi.org/10.1108/..
?
3
The Role of Marketing Capabilities in the Luxury Competitiv..:
Ehrensperger, Elena
, 2018
Copies:
BB WiWi
: 11a bwl 419/172
1-3
Related subjects
Marketing
Luxusartikel
