E-LIB Suche - Ergebnisse für: Eisend, Martin

1

Realistic Portrayals of Untrue Information: The Effects of ..:

Karpinska-Krakowiak, Malgorzata (Mags) ; Eisend, Martin
Journal of Advertising. , 2024

Link: https://doi.org/10.1080/..

2

A meta-model of customer brand loyalty and its antecedents:

Desveaud, Kathleen ; Mandler, Timo ; Eisend, Martin
Journal of Business Research. 176 (2024) - p. 114589 , 2024

Link: https://doi.org/10.1016/..

3

How Much Have We Learned about Consumer Research? A Meta-Me..:

Eisend, Martin ; Pol, Gratiana ; Niewiadomska, Dominika...
Journal of Consumer Research. 51 (2024) 1 - p. 180-190 , 2024

Link: https://doi.org/10.1093/..

4

A little context, please! Understanding consumer responses ..:

Eisend, Martin ; Hudders, Liselot ; Rosengren, Sara
International Journal of Advertising. 43 (2024) 4 - p. 601-602 , 2024

Link: https://doi.org/10.1080/..

5

When the Medium Is the Message: A Meta-Analysis of Creative..:

van Berlo, Zeph M. C. ; Meijers, Marijn H. C. ; Eelen, Jiska..
Journal of Advertising. 53 (2023) 2 - p. 278-295 , 2023

Link: https://doi.org/10.1080/..

6

The Role of Customer Relationship Vulnerability in Service ..:

Cenophat, Sadrac ; Eisend, Martin ; Bayón, Tomás.
Journal of Service Research. 27 (2023) 2 - p. 283-301 , 2023

Link: https://doi.org/10.1177/..

7

Ethnic Minorities in Advertising:

Rößner, Anna ; Eisend, Martin
Journal of Advertising. 52 (2023) 5 - p. 774-784 , 2023

Link: https://doi.org/10.1080/..

8

Older People in Advertising:

Eisend, Martin
Journal of Advertising. 51 (2022) 3 - p. 308-322 , 2022

Link: https://doi.org/10.1080/..

9

Changes in Definitions and Operationalizations in Advertisi..:

Bergkvist, Lars ; Eisend, Martin
Journal of Advertising. 52 (2022) 3 - p. 468-476 , 2022

Link: https://doi.org/10.1080/..

10

Diversity and inclusion in advertising research:

Eisend, Martin ; Muldrow, Adrienne F. ; Rosengren, Sara
International Journal of Advertising. 42 (2022) 1 - p. 52-59 , 2022

Link: https://doi.org/10.1080/..

11

Gender roles in online advertising:

Roth-Cohen, Osnat ; Kanevska, Halyna Sofiia ; Eisend, Martin
Journal of Gender Studies. 32 (2022) 2 - p. 186-200 , 2022

Link: https://doi.org/10.1080/..

12

Editorial: Advertising in Contemporary Society:

Rosengren, Sara ; Eisend, Martin
International Journal of Advertising. 41 (2022) 8 - p. 1409-1410 , 2022

Link: https://doi.org/10.1080/..

13

Breaking Gender Binaries:

Eisend, Martin ; Rößner, Anna
Journal of Advertising. 51 (2022) 5 - p. 557-573 , 2022

Link: https://doi.org/10.1080/..

14

How Marketer Actions Influence Persuasion Knowledge: Meta-A..:

Eisend, Martin ; Tarrahi, Farid
Journal of Public Policy & Marketing. 41 (2022) 2 - p. 107-123 , 2022

Link: https://doi.org/10.1177/..

15

Caffeine's Effects on Consumer Spending:

Biswas, Dipayan ; Hartmann, Patrick ; Eisend, Martin...
Journal of Marketing. 87 (2022) 2 - p. 149-167 , 2022

Link: https://doi.org/10.1177/..