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Elhajjar, Samer
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1

Social media research: We are publishing more but with weak..:

Elhajjar, Samer ; Yacoub, Laurent ; Abbas, Alhamzah F.
PLOS ONE.  19 (2024)  2 - p. e0297241 , 2024
Link: https://doi.org/10.1371/..
 
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2

Personal Branding through Perfume in the Middle East: Inves..:

Khair, Nadine ; Elhajjar, Samer ; Hamzeh, Zeina
Fashion Theory.  , 2024
Link: https://doi.org/10.1080/..
 
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3

The current and future state of the marketing management pr..:

Elhajjar, Samer
Journal of Marketing Theory and Practice.  32 (2023)  2 - p. 233-250 , 2023
Link: https://doi.org/10.1080/..
 
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4

Factors influencing buying behavior of Lebanese consumers t..:

Elhajjar, Samer
Journal of Retailing and Consumer Services.  71 (2023)  - p. 103224 , 2023
Link: https://doi.org/10.1016/..
 
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5

The present and future of the B2B sales profession:

Elhajjar, Samer ; Yacoub, Laurent ; Ouaida, Fadila
Journal of Personal Selling & Sales Management.  44 (2023)  2 - p. 128-141 , 2023
Link: https://doi.org/10.1080/..
 
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6

Automation in business research: systematic literature revi..:

Elhajjar, Samer ; Yacoub, Laurent ; Yaacoub, Hala
Information Systems and e-Business Management.  21 (2023)  3 - p. 675-698 , 2023
Link: https://doi.org/10.1007/..
 
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7

The impact of COVID-19 on marketing for higher education in..:

Elhajjar, Samer ; Yacoub, Laurent
Journal of Marketing for Higher Education.  , 2022
Link: https://doi.org/10.1080/..
 
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8

BIG DATA IN THE MARKETING EDUCATION PROGRAMS: EDUCATORS' AN..:

Elhajjar, Samer ; Borna, Shaheen
Marketing Education Review.  33 (2022)  3 - p. 190-210 , 2022
Link: https://doi.org/10.1080/..
 
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9

An Investigation of Consumers' Negative Attitudes Towards B..:

Elhajjar, Samer
Corporate Reputation Review.  26 (2022)  1 - p. 54-63 , 2022
Link: https://doi.org/10.1057/..
 
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10

Investigating the causes and consequences of addiction to h..:

Elhajjar, Samer ; Kaskas, Mariam ; Tlaiss, Salma
Technology Analysis & Strategic Management.  34 (2021)  8 - p. 974-987 , 2021
Link: https://doi.org/10.1080/..
 
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11

Use of social media in healthcare:

Elhajjar, Samer ; Ouaida, Fadila
Health Marketing Quarterly.  39 (2021)  2 - p. 173-190 , 2021
Link: https://doi.org/10.1080/..
 
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12

Digital marketing jobs: What are recruiters looking for?:

Elhajjar, Samer
Journal of Education for Business.  97 (2021)  1 - p. 29-35 , 2021
Link: https://doi.org/10.1080/..
 
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13

Identifying the drivers of resistance to corporate social r..:

Elhajjar, Samer ; Ouaida, Fadila
Qualitative Research in Organizations and Management: An International Journal.  15 (2020)  4 - p. 543-560 , 2020
Link: https://doi.org/10.1108/..
 
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14

Examining Lebanese consumers' negative attitudes toward ban..:

Elhajjar, Samer
International Journal of Bank Marketing.  38 (2020)  7 - p. 1511-1528 , 2020
Link: https://doi.org/10.1108/..
 
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15

ARTIFICIAL INTELLIGENCE IN MARKETING EDUCATION PROGRAMS:

Elhajjar, Samer ; Karam, Scarlett ; Borna, Shaheen
Marketing Education Review.  31 (2020)  1 - p. 2-13 , 2020
Link: https://doi.org/10.1080/..
 
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