Elliot, Esi A.
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3

From racialized brands to authentic brands: Dynamic concept..:

Elliot, Esi A. ; Cavazos, Carmina ; Chow, Ai Ming
Journal of Global Scholars of Marketing Science.  34 (2023)  1 - p. 19-44 , 2023
 
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4

Digital Channels Catalysing Businesses in Fast-Expanding Af..:

, In: Digital Service Delivery in Africa; Palgrave Studies of Marketing in Emerging Economies,
 
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5

Mobile Financial Services at the Base of the Pyramid: A Sys..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
 
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8

Interfirm Trust between Emerging Markets: Chinese Firms in ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Elliot, Esi A. ; Zhu, Zhen ; Wang, Fei-Ling - p. 651-651 , 2019
 
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9

LGBTQ and religious identity conflict in service settings:

Minton, Elizabeth A. ; Cabano, Frank ; Gardner, Meryl...
Journal of Services Marketing.  31 (2017)  4/5 - p. 351-361 , 2017
 
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10

Brand meaning in higher education: Leaving the shallows via..:

Wilson, Elizabeth J. ; Elliot, Esi A.
Journal of Business Research.  69 (2016)  8 - p. 3058-3068 , 2016
 
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11

Craft consumption and consumer transformation in a transmod..:

Elliot, Esi A.
Journal of Business Research.  69 (2016)  1 - p. 18-24 , 2016
 
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13

China in Africa: presence, perceptions and prospects:

Wang, Fei-Ling ; Elliot, Esi A.
Journal of Contemporary China.  23 (2014)  90 - p. 1012-1032 , 2014
 
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14

Artrepreneurship and transmodernity:

Elliot, Esi Abbam ; Cavazos, Carmina
Journal of Business Research.  131 (2021)  - p. 722-734 , 2021
 
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15

Toward a conceptual framework explaining the strategic fact..:

Ngugi, Benjamin K. ; Elliot, Esi Abbam ; Blankson, Charles
Thunderbird International Business Review.  63 (2020)  3 - p. 303-317 , 2020
 
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