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Enyinda, Chris I.
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1

Branding and positioning strategies in industrial and B2B m..:

Blankson, Charles ; Enyinda, Chris I. ; Fadahunsi, Akinola
Industrial Marketing Management.  116 (2024)  - p. A4-A7 , 2024
Link: https://doi.org/10.1016/..
 
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2

Managingmarketing–sales–servicerelationship conflict in aB2..:

Enyinda, Chris I. ; Enyinda, Ifeoma E. ; Mbah, Chris H..
Thunderbird International Business Review.  63 (2021)  6 - p. 719-733 , 2021
Link: https://doi.org/10.1002/..
 
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3

Marketing-sales-service interface and social media marketin..:

Enyinda, Chris I. ; Opute, Abdullah Promise ; Fadahunsi, Akinola.
Journal of Business & Industrial Marketing.  36 (2020)  6 - p. 990-1009 , 2020
Link: https://doi.org/10.1108/..
 
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4

Quantifying Sources of Risk in Global Food Operations and S..:

Enyinda, Chris I. ; Mbah, Chris H.
Thunderbird International Business Review.  59 (2016)  6 - p. 653-661 , 2016
Link: https://doi.org/10.1002/..
 
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5

An empirical analysis of risk mitigation in the pharmaceuti..:

Enyinda, Chris I. ; Mbah, Chris H. N. ; Ogbuehi, Alphonso
Thunderbird International Business Review.  52 (2009)  1 - p. 45-54 , 2009
Link: https://doi.org/10.1002/..
 
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6

Taking Counterfeits out of the Pharmaceutical Supply Chain ..:

Enyinda, Chris I. ; Tolliver, Denver
Journal of African Business.  10 (2009)  2 - p. 218-234 , 2009
Link: https://doi.org/10.1080/..
 
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7

The Role of Multinational Enterprises in West African Regio..:

Enyinda, Chris I. ; Obuah, Emmanuel E. ; Ogbuehi, Alphonso O.
Journal of African Business.  1 (2000)  2 - p. 37-54 , 2000
Link: https://doi.org/10.1300/..
 
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8

An Empirical Analysis of Retail Pricing and Multimedia Adve..:

Enyinda, Chris I. ; Ogbuehi, Alphonso O.
Journal of Food Products Marketing.  4 (1997)  1 - p. 3-16 , 1997
Link: https://doi.org/10.1300/..
 
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9

Quantifying factors affecting MNE's Human Resource Manageme..:

Enyinda, Chris I ; Opulencia, Maria Jade Catalan ; Misajon, Mervyn.
http://ieeca.org/journal/index.php/JEECAR/article/view/289/pdf.  , 2019
Link: http://ieeca.org/journal..
 
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10

Quantifying factors affecting MNE's Human Resource Manageme..:

Chris I. Enyinda ; Maria Jade Catalan Opulencia ; Mervyn Misajon.
https://ieeca.org/journal/index.php/JEECAR/article/view/289.  , 2019
Link: https://doi.org/10.15549..
 
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11

Students' Relative Attitudes and Relative Intentions to Use..:

Cao, Guangming ; Shaya, Nessrin ; Enyinda, Chris..
Journal of Information Technology Education: Research.  21 (2022)  - p. 115-136 , 2022
Link: https://doi.org/10.28945..
 
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