E-LIB Suche - Ergebnisse für: Erdem, Tülin

1

Prior Information and Consumer Search: Evidence from Eye Tr..:

Ursu, Raluca Mihaela ; Erdem, Tülin ; Wang, Qingliang.
Management Science. , 2024

Link: https://doi.org/10.1287/..

2

Attention Trajectories Capture Utility Accumulation and Pre..:

Martinovici, Ana ; Pieters, Rik ; Erdem, Tülin
Journal of Marketing Research. 60 (2023) 4 - p. 625-645 , 2023

Link: https://doi.org/10.1177/..

3

Counter-cyclical price promotion: Capturing seasonal change..:

Kwon, Minjung ; Erdem, Tülin ; Ishihara, Masakazu
Quantitative Marketing and Economics. 21 (2023) 4 - p. 437-492 , 2023

Link: https://doi.org/10.1007/..

4

History of the Marketing Department and Its Doctoral Progra..:

Assael, Henry ; Craig, C. Samuel ; Erdem, Tȕlin..
Customer Needs and Solutions. 8 (2021) 3 - p. 102-104 , 2021

Link: https://doi.org/10.1007/..

5

How much do consumers know about the quality of products? E..:

Ching, Andrew T. ; Erdem, Tülin ; Keane, Michael P.
The Japanese Economic Review. 71 (2019) 4 - p. 541-569 , 2019

Link: https://doi.org/10.1007/..

6

Empirical Models of Learning Dynamics: A Survey of Recent D..:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,

Ching, Andrew T. ; Erdem, Tülin ; Keane, Michael P. - p. 223-257 , 2017

Link: https://doi.org/10.1007/..

7

Understanding Branding in a digitally empowered world:

Erdem, Tulin ; Keller, Kevin Lane ; Kuksov, Dmitri.
International Journal of Research in Marketing. 33 (2016) 1 - p. 3-10 , 2016

Link: https://doi.org/10.1016/..

8

Consumer learning and evolution of consumer brand preferenc..:

Che, Hai ; Erdem, Tülin ; Öncü, T. Sabri
Quantitative Marketing and Economics. 13 (2015) 3 - p. 173-202 , 2015

Link: https://doi.org/10.1007/..

9

Branding and brand equity models:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)

Erdem, Tulin. (2014) - p. 237-260

Copies: Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a

10

JMR in transition

, In: Journal of marketing research / American Marketing Association

reflections on the 2006 - 2012 period

Huber, Joel ; Erdem, Tülin. (2014) 1 - p. 133-135

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

11

Finding brands and losing your religion?:

Cutright, Keisha M. ; Erdem, Tülin ; Fitzsimons, Gavan J..
Journal of Experimental Psychology: General. 143 (2014) 6 - p. 2209-2222 , 2014

Link: https://doi.org/10.1037/..

12

Shocks to Brand Equity: An Information Economics Perspectiv..:

Swait, Joffre ; Erdem, Tulin ; Peters, Tom
Customer Needs and Solutions. 1 (2014) 4 - p. 317-332 , 2014

Link: https://doi.org/10.1007/..

13

JMR in Transition: Reflections on the 2006–2012 Period:

HUBER, JOEL ; ERDEM, TÜLIN
Journal of Marketing Research. 51 (2014) 1 - p. 133-135 , 2014

Link: https://www.jstor.org/st..

14

A simple method to estimate the roles of learning, inventor..:

Ching, Andrew T. ; Erdem, Tülin ; Keane, Michael P.
Journal of Choice Modelling. 13 (2014) - p. 60-72 , 2014

Link: https://doi.org/10.1016/..

15

JMR in Transition: Reflections on the 2006–2012 Period:

Huber, Joel ; Erdem, Tülin
Journal of Marketing Research. 51 (2014) 1 - p. 133-135 , 2014

Link: https://doi.org/10.1509/..