E-LIB Suche - Ergebnisse für: Estrella Ramón, Antonia

1

Análisis de los efectos moderadores de la inversión en I+D ..:

Jiménez Castillo, David ; Estrella Ramón, Antonia María ; Ruiz Real, José Luis.
Cuadernos de Economía y Dirección de la Empresa. 16 (2013) 2 - p. 95-107 , 2013

Link: https://doi.org/10.1016/..

2

¿CÓMO COMPITEN LAS PYMES EN LOS MERCADOS INTERNACIONALES? A..:

Estrella Ramón, Antonia M ; David, Jiménez Castillo ; José Luis, Ruiz Real.
Investigaciones Europeas de Dirección y Economía de la Empresa. 18 (2012) 1 - p. 87-99 , 2012

Link: https://doi.org/10.1016/..

3

¿Cómo de slow es tu mensaje?: Efecto en la comunicación tur..:

Herrada Lores, Sara ; Morales-Muñoz, Andrea ; Estrella-Ramón, Antonia.
Revista de Estudios Empresariales. Segunda Época. , 2024

Link: https://doi.org/10.17561..

4

How does marketers' and users' content on corporate Faceboo..:

Estrella-Ramón, Antonia ; García-de-Frutos, Nieves ; Ortega-Egea, José Manuel.
Electronic Commerce Research and Applications. 36 (2019) - p. 100867 , 2019

Link: https://doi.org/10.1016/..

5

Do product innovation-related activities affect downsizing ..:

Jiménez Castillo, David ; Estrella Ramón, Antonia ; Magán Díaz, Amalia.
XXIX Congreso de Marketing AEMARK (2017), p 678-687. , 2018

Link: https://idus.us.es/xmlui..

6

Explaining customers' financial service choice with loyalty..:

Estrella-Ramón, Antonia
Journal of Services Marketing. 31 (2017) 6 - p. 539-555 , 2017

Link: https://doi.org/10.1108/..

7

Do different kinds of user-generated content in online bran..:

Estrella-Ramón, Antonia ; Ellis-Chadwick, Fiona
Online Information Review. 41 (2017) 7 - p. 954-968 , 2017

Link: https://doi.org/10.1108/..

8

A model to improve management of banking customers:

Estrella-Ramón, Antonia ; Sánchez-Pérez, Manuel ; Swinnen, Gilbert.
Industrial Management & Data Systems. 117 (2017) 2 - p. 250-266 , 2017

Link: https://doi.org/10.1108/..

9

How customers' offline experience affects the adoption of o..:

Estrella-Ramon, Antonia ; Sánchez-Pérez, Manuel ; Swinnen, Gilbert
Internet Research. 26 (2016) 5 - p. 1072-1092 , 2016

Link: https://doi.org/10.1108/..

10

A model of customer lifetime value and ex poste value-based..:

Estrella Ramón, Antonia
http://hdl.handle.net/1942/20387. , 2014

Link: http://hdl.handle.net/19..

11

Efecto del tamaño del surtido sobre el consumidor en el pun..:

Estrella Ramón, Antonia ; Sánchez Pérez, Manuel
https://www.mapa.gob.es/app/publicaciones/art_datos.asp?articuloid=1517&codrevista=DYC. , 2011

Link: http://hdl.handle.net/10..

12

How does marketers' and users' content on corporate Faceboo..:

Estrella Ramón, Antonia María ; García de Frutos, Nieves ; Ortega Egea, José Manuel.
https://doi.org/10.1016/j.elerap.2019.100867. , 2019

Link: http://hdl.handle.net/10..

13

A model to improve management of banking customers:

Estrella Ramón, Antonia María ; Sánchez Pérez, Manuel ; Swinnen, Gilbert.
https://doi.org/10.1108/IMDS-03-2016-0107. , 2017

Link: http://hdl.handle.net/10..

14

Estimating Customer Potential Value using panel data of a S..:

Estrella Ramón, Antonia María ; Sánchez Pérez, Manuel ; Swinnen, Gilbert.
https://doi.org/10.3846/16111699.2014.970571. , 2016

Link: http://hdl.handle.net/10..

15

A marketing view of the customer value: Customer lifetime v..:

Estrella Ramón, Antonia María ; Sánchez Pérez, Manuel ; Swinnen, Gilbert.
https://doi.org/10.4102/sajbm.v44i4.168. , 2013

Link: http://hdl.handle.net/10..