Ewe, Soo Yeong
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1

Case 1: Resilience and Recovery in the Tourism Industry Dur..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
 
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2

Case 11: Delivering Convenience in Crisis—Food Delivery Dur..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Anatamsombut, Natvadee ; Ewe, Soo Yeong - p. 147-161 , 2024
 
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4

Introduction: Emerging Market Resilience: Modern Marketing ..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
 
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Case 10: Heng Hiap Industries—Pioneer in the Plastic Recycl..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Khan, Shamim Ahmed ; Ewe, Soo Yeong - p. 135-145 , 2024
 
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Case 5: Tesla's Entry and the Evolving Dynamics of the Elec..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Lee, Yee Qin ; Ewe, Soo Yeong - p. 63-78 , 2024
 
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Psychological capabilities for salespeople's sustainable wo..:

Ewe, Soo Yeong ; Ho, Helen Hui Ping
Journal of Financial Services Marketing.  29 (2023)  2 - p. 625-635 , 2023
 
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10

Hidden in Plain Sight: Disengagement with Technology Among ..:

, In: 2023 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM),
 
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11

Patience, consideration and responsibility (P.C.R.): emergi..:

Ewe, Soo Yeong ; Ho, Helen Hui Ping
Journal of Personal Selling & Sales Management.  42 (2022)  4 - p. 392-405 , 2022
 
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12

Understanding Challenges as Needs: Smartphone Usage Among M..:

, In: 2022 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM),
 
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13

Transformation of Personal Selling During and After the COV..:

, In: COVID-19 and the Evolving Business Environment in Asia,
Ewe, Soo Yeong ; Ho, Helen Hui Ping - p. 259-279 , 2022
 
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14

Consumer Behavior During and Post-COVID-19 in Indonesia and..:

, In: COVID-19 and the Evolving Business Environment in Asia,
Tjiptono, Fandy ; Khan, Ghazala ; Ewe, Soo Yeong. - p. 205-233 , 2022
 
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