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Exprúa, José
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1

The Caribbean Medical Center case: Marketing decision-makin..:

Exprúa, José ; Barberena, Lucienne Rodríguez
Journal of Business Research.  69 (2016)  9 - p. 3878-3885 , 2016
Link: https://doi.org/10.1016/..
 
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2

Compañía Cervecera de Nicaragua case studies (A) and (B): B..:

Exprúa, José ; Lesizza, Mateo ; Rodríguez, Lucienne
Journal of Business Research.  69 (2016)  10 - p. 4477-4483 , 2016
Link: https://doi.org/10.1016/..
 
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3

A Cross-National Study of Branding and Manufacturing Site E..:

Dominguez, Luis V. ; Richey, Brenda ; Exprúa, José
Journal of International Consumer Marketing.  11 (1999)  3 - p. 5-31 , 1999
Link: https://doi.org/10.1300/..
 
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4

Las marcas globalizadas un enfoque estratégico:

Exprúa, José
https://revistas.ceipa.edu.co/index.php/lupa/article/view/378/417.  , 2008
Link: https://revistas.ceipa.e..
 
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