E-LIB Suche - Ergebnisse für: Fader, Peter

Kamakura, Wagner A. ; Mela, Carl F. ; Ansari, Asim...
Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291. , 2005

Link: https://ssrn.com/abstrac..

7

Power and Goal Setting in Channel Negotiations:

McAlister, Leigh ; Bazerman, Max H. ; Fader, Peter
Journal of Marketing Research. 23 (1986) 3 - p. 228-236 , 1986

Link: https://www.jstor.org/st..

8

How to Project Patient Persistency:

Lee, Ka Lok ; Fader, Peter ; Hardie, Bruce
Foresight: The International Journal of Applied Forecasting. 8 () - p. 31-35 ,

Link: https://ssrn.com/abstrac..

9

How Does Augmented Reality Contribute to Enhancing Consumer..:

Utomo, Muhammad Tata Rizky Setyo ; Suryawijaya, Tito Wira Eka ; Fader, Peter S.
Jurnal Ekonomi dan Bisnis Digital. 2 (2023) 4 - p. 1255-1270 , 2023

Link: https://doi.org/10.55927..

10

Exploring the Equivalence of Two Common Mixture Models for ..:

Fader, Peter S. ; Hardie, Bruce G. S. ; McCarthy, Daniel.
The American Statistician. 73 (2019) 3 - p. 288-295 , 2019

Link: https://doi.org/10.1080/..

11

Customer-Based Corporate Valuation for Publicly Traded Nonc..:

McCarthy, Daniel M. ; Fader, Peter S.
Journal of Marketing Research. 55 (2018) 5 - p. 617-635 , 2018

Link: https://doi.org/10.1177/..

12

Customer-Based Corporate Valuation for Publicly Traded Nonc..:

McCarthy, Daniel M. ; Fader, Peter S.
Journal of Marketing Research. 55 (2018) 5 - p. 617-635 , 2018

Link: https://www.jstor.org/st..

13

Multiattribute Loss Aversion and Reference Dependence: Evid..:

Tereyağoğlu, Necati ; Fader, Peter S. ; Veeraraghavan, Senthil
Management Science. 64 (2018) 1 - p. 421-436 , 2018

Link: https://www.jstor.org/st..

14

Customer-Based Corporate Valuation for Publicly Traded Non-..:

McCarthy, Daniel M. ; Fader, Peter S.
Journal of Marketing Research. , 2018

Link: https://doi.org/10.1509/..

15

Valuing Subscription-Based Businesses Using Publicly Disclo..:

McCarthy, Daniel M. ; Fader, Peter S. ; Hardie, Bruce G.S.
Journal of Marketing. 81 (2017) 1 - p. 17-35 , 2017

Link: https://doi.org/10.1509/..