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Fam, Kim‐Shyan
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1

Modeling New Technology Readiness and Acceptance in the Cas..:

Fam, Kim-Shyan ; Liu, Yang ; Wei, Sheng...
Journal of Business-to-Business Marketing.  , 2024
Link: https://doi.org/10.1080/..
 
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2

Celebrity Endorsements in Liked Advertisements: A Study of ..:

Fam, Kim-Shyan ; Waller, David S. ; Grohs, Reinhard
Journal of Asia-Pacific Business.  24 (2023)  1 - p. 39-54 , 2023
Link: https://doi.org/10.1080/..
 
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3

Mobile social commerce content, consumer emotions and behav..:

Liu, Yang ; Li, Qi ; Edu, Tudor...
International Journal of Consumer Studies.  47 (2023)  4 - p. 1315-1334 , 2023
Link: https://doi.org/10.1111/..
 
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4

Firms' Sustainability Marketing Commitment: The Roles of Ch..:

Thu, Nguyen N. Q. ; Kadirov, Djavlonbek ; Fam, Kim-Shyan.
Journal of Macromarketing.  43 (2023)  3 - p. 306-321 , 2023
Link: https://doi.org/10.1177/..
 
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5

The impact of price transparency of bundled vacation packag..:

Bai, Shizhen ; Chu, Lingyun ; Fam, Kim-Shyan.
Frontiers in Psychology.  13 (2022)  - p. , 2022
Link: https://doi.org/10.3389/..
 
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6

Digitalization and its impact on contemporary marketing str..:

Cham, Tat-Huei ; Cheah, Jun-Hwa ; Memon, Mumtaz Ali..
Journal of Marketing Analytics.  10 (2022)  2 - p. 103-105 , 2022
Link: https://doi.org/10.1057/..
 
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7

Chopsticks Approach to Successful Cultural Tourism Marketin:

Fam, Kim-Shyan ; Richard, James E. ; Ting, Hiram
Journal of Hospitality & Tourism Research.  47 (2021)  1 - p. 3-5 , 2021
Link: https://doi.org/10.1177/..
 
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8

Shop-hop till you drop! The effect of the image gap on spil..:

Wei, Sheng ; Huo, Hong ; Xu, Ming..
Journal of Retailing and Consumer Services.  63 (2021)  - p. 102682 , 2021
Link: https://doi.org/10.1016/..
 
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9

The Role of Cultural Differences in Customer Retention: Evi..:

Fam, Kim-Shyan ; Liat Cheng, Boon ; Cham, Tat-Huei..
Journal of Hospitality & Tourism Research.  47 (2021)  1 - p. 257-288 , 2021
Link: https://doi.org/10.1177/..
 
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10

Modelling e-commerce customer reactions. Exploring online s..:

Liu, Yang ; Li, Qi ; Edu, Tudor...
Economic Research-Ekonomska Istraživanja.  35 (2021)  1 - p. 3060-3082 , 2021
Link: https://doi.org/10.1080/..
 
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11

Segmenting young-adult consumers in East Asia and Central a..:

Rašković, Matevž ; Ding, Zhonghui ; Hirose, Morikazu..
Journal of Business Research.  108 (2020)  - p. 496-507 , 2020
Link: https://doi.org/10.1016/..
 
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12

Guest editorial:

Fam, Kim-Shyan ; She, Shuo ; Kadirov, Djavlonbek
Asia Pacific Journal of Marketing and Logistics.  32 (2020)  7 - p. 1377-1386 , 2020
Link: https://doi.org/10.1108/..
 
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13

Can positioning strategies help influence willingness to pa..:

Cheah, Jun-Hwa ; Ting, Hiram ; Thaichon, Park..
Journal of Strategic Marketing.  29 (2020)  4 - p. 337-358 , 2020
Link: https://doi.org/10.1080/..
 
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14

Does it matter where to run? Intention to participate in de..:

Fam, Kim-Shyan ; Ting, Hiram ; Tan, Kim-Lim..
Asia Pacific Journal of Marketing and Logistics.  32 (2020)  7 - p. 1475-1494 , 2020
Link: https://doi.org/10.1108/..
 
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15

Ethnic food consumption intention at the touring destinatio..:

Ting, Hiram ; Fam, Kim-Shyan ; Jun Hwa, Jacky Cheah..
Tourism Management.  71 (2019)  - p. 518-529 , 2019
Link: https://doi.org/10.1016/..
 
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