Farrell, Justine Rapp
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10

What drives consumers to engage with influencers? 

, In: Journal of advertising research / Advertising Research Foundation
segmenting consumer response to influencers : insights for ... 
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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11

Does depicting gay couples in ads influence behavioral inte.. 

, In: Journal of advertising research / Advertising Research Foundation
how appeal for ads with gay models can drive intentions to ... 
Bond, Bradley J. ; Farrell, Justine Rapp. (2020)  2 - p. 208-221
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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12

Modeling non-cosumer behavior 

, In: Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
consumption-as-restriction and corporate social responsibil... 
Copies:  BB WiWi: 11a bwl 419/853; TB BHV: wir 590/451
 
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13

Doing harm while attempting good 

, In: Handbook of research on marketing and corporate social responsibility / edited by Ronald Paul Hill (Villanova University, USA), Ryan Langan (University of San Francisco, USA)
a critical eye on corporate social responsibility 
Rapp, Justine M. ; Mikeska, Jessica G.. (2016)  - p. 381-395
Copies:  BB WiWi: 11a bwl 419/853; TB BHV: wir 590/451
 
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