E-LIB Suche - Ergebnisse für: Faulkner, Margaret

1

How sharing of supporters reveals competition amongst non-p..:

Faulkner, Margaret ; Romaniuk, Jenni ; Stern, Philip
Journal of Marketing Management. 39 (2022) 3-4 - p. 193-212 , 2022

Link: https://doi.org/10.1080/..

2

Mind the gap: Understanding the gap between intentions and ..:

Nguyen, Cathy ; Faulkner, Margaret ; Yang, Song..
Journal of Business Research. 148 (2022) - p. 216-224 , 2022

Link: https://doi.org/10.1016/..

3

A new benchmark for mechanical avoidance of radio advertisi..

, In: Journal of advertising research / Advertising Research Foundation

why radio advertising is a sound investment

Michelon, Aaron ; Faulkner, Margaret ; Cohen, Justin... (2020) 4 - p. 407-416

Copies: Zentrale:E02 z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

When retailers and manufacturers advertise together; examin..:

Nguyen, Cathy ; Romaniuk, Jenni ; Cohen, Justin.
Journal of Retailing and Consumer Services. 55 (2020) - p. 102080 , 2020

Link: https://doi.org/10.1016/..

5

The moderating influence of environment factors in an exten..:

Lee, Richard ; Hoe Looi, Kim ; Faulkner, Margaret.
Asia Pacific Journal of Education. 41 (2020) 1 - p. 1-15 , 2020

Link: https://doi.org/10.1080/..

6

Understanding students' engagement with personalised feedba..:

, In: Proceedings of the Tenth International Conference on Learning Analytics & Knowledge,

Iraj, Hamideh ; Fudge, Anthea ; Faulkner, Margaret.. - p. 438-447 , 2020

Link: https://dl.acm.org/doi/1..

7

Correction to: Are two brands better than one? Investigatin..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters. 30 (2019) 2 - p. 219-220 , 2019

Link: https://doi.org/10.1007/..

8

Correction to: Are two brands better than one? Investigatin..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters. 30 (2019) 2 - p. 219-220 , 2019

Link: https://www.jstor.org/st..

9

Supporters' Perceptions of Benefits Delivered by Different ..:

Faulkner, Margaret ; Romaniuk, Jenni
Journal of Nonprofit & Public Sector Marketing. 31 (2018) 1 - p. 20-41 , 2018

Link: https://doi.org/10.1080/..

10

Does an expanded brand user base of co-branded advertising ..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
International Journal of Market Research. 60 (2018) 4 - p. 366-379 , 2018

Link: https://doi.org/10.1177/..

11

Are two brands better than one? Investigating the effects o..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters. 29 (2018) 1 - p. 37-48 , 2018

Link: https://www.jstor.org/st..

12

Brand awareness: revisiting an old metric for a new world:

Romaniuk, Jenni ; Wight, Samuel ; Faulkner, Margaret
Journal of Product & Brand Management. 26 (2017) 5 - p. 469-476 , 2017

Link: https://doi.org/10.1108/..

13

Are two brands better than one? Investigating the effects o..:

Nguyen, Cathy ; Romaniuk, Jenni ; Faulkner, Margaret.
Marketing Letters. 29 (2017) 1 - p. 37-48 , 2017

Link: https://doi.org/10.1007/..

14

Comparing approaches to elicit brand attributes both face-t..:

, In: International journal of market research

Hogan, Samantha ; Romaniuk, Jenni ; Faulkner, Margaret. (2016) 1 - p. 57-78

Copies: Zentrale:E02 z bwl 402 240; Zentrale:Magazin Zs fe 1240

15

Comparing Approaches to Elicit Brand Attributes both Face-t..:

Hogan, Samantha ; Romaniuk, Jenni ; Faulkner, Margaret
International Journal of Market Research. 58 (2016) 1 - p. 57-78 , 2016

Link: https://doi.org/10.2501/..