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Cracking the code / Steven S. Posavac, ed.
1
Marketing insights from a model of action and empirical fin..:
, In:Copies:
Zentrale:E02 a bwl 402.6/278; BB WiWi: 11a bwl 402.6/278a
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Journal of marketing / American Marketing Association
10
Consumers' perceptions of the product-use situation:
, In:Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
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Journal of advertising research / Advertising Research Foundation
12
Motivation research revisited:
, In:Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279