Fern, Edward F.
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8

Publicité comparative versus non comparative: une méta-anal..:

Grewal, Dhruv ; Kavanoor, Sukumur ; Fern, Edward F...
Recherche et Applications en Marketing.  13 (1998)  2 - p. 73-94 , 1998
 
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Effect-Size Estimates: Issues and Problems in Interpretatio:

Fern, Edward F. ; Monroe, Kent B.
Journal of Consumer Research.  23 (1996)  2 - p. 89-105 , 1996
 
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Conflict in marketing channels: the impact of dual distribu..:

Brown, James R. ; Fern, Edward F.
The International Review of Retail, Distribution and Consumer Research.  2 (1992)  2 - p. 121-132 , 1992
 
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Unravelling Criteria for Assessing the Performance of Sales..:

Avila, Ramon A. ; Fern, Edward F. ; Mann, O. Karl
The Journal of Personal Selling and Sales Management.  8 (1988)  1 - p. 45-54 , 1988
 
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