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Ferrell, O. C.
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1

Trailblazing the path for marketing ethics: the profound in..:

Ferrell, O. C. ; Ferrell, Linda
Journal of Marketing Management.  , 2024
Link: https://doi.org/10.1080/..
 
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2

A theoretical framework to guide AI ethical decision making:

Ferrell, O. C. ; Harrison, Dana E. ; Ferrell, Linda K...
AMS Review.  14 (2024)  1-2 - p. 53-67 , 2024
Link: https://doi.org/10.1007/..
 
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3

Perspectives on socially responsible marketing: the chasm w..:

Ferrell, O. C.
AMS Review.  , 2022
Link: https://doi.org/10.1007/..
 
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4

Clearance vs. sale: promotion keywords and their implicatio..:

Gillespie, Brian ; Manning, Kenneth C. ; Ferrell, O.C..
Journal of Marketing Theory and Practice.  31 (2022)  4 - p. 403-415 , 2022
Link: https://doi.org/10.1080/..
 
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5

Broadening the Definition of Socially Responsible Marketing:

Ferrell, Linda ; Ferrell, O.C.
Journal of Macromarketing.  42 (2022)  4 - p. 560-566 , 2022
Link: https://doi.org/10.1177/..
 
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6

Pushing Boundaries in Marketing Concepts and Research: An A..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Key, Martin ; Clark, Terry ; Ferrell, O. C... - p. 483-484 , 2022
Link: https://doi.org/10.1007/..
 
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7

Changing Perceptions of Marketing Ethics and Social Respons..:

Hopkins, Christopher D. ; Ferrell, O. C. ; Ferrell, Linda.
Journal of Marketing Education.  43 (2021)  2 - p. 244-259 , 2021
Link: https://doi.org/10.1177/..
 
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8

Applying the Hunt Vitell ethics model to artificial intelli..:

Ferrell, O.C. ; Ferrell, Linda
Journal of Global Scholars of Marketing Science.  31 (2021)  2 - p. 178-188 , 2021
Link: https://doi.org/10.1080/..
 
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9

Re-institutionalizing marketing:

Key, Thomas Martin ; Clark, Terry ; Ferrell, O. C...
AMS Review.  11 (2021)  3-4 - p. 446-453 , 2021
Link: https://doi.org/10.1007/..
 
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10

The past and future of marketing theory and practice: a tri..:

Ferrell, O. C. ; Conduit, Jodie ; Edvardsson, Bo.
AMS Review.  11 (2021)  3-4 - p. 390-394 , 2021
Link: https://doi.org/10.1007/..
 
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11

Addressing socio-ecological issues in marketing: environmen..:

Ferrell, O. C.
AMS Review.  11 (2021)  1-2 - p. 140-144 , 2021
Link: https://doi.org/10.1007/..
 
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12

New directions for marketing ethics and social responsibili..:

Ferrell, O. C. ; Ferrell, Linda
Journal of Marketing Theory and Practice.  29 (2021)  1 - p. 13-22 , 2021
Link: https://doi.org/10.1080/..
 
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13

Evaluating E-Book Effectiveness and the Impact on Student E..:

Merkle, Adam C. ; Ferrell, Linda K. ; Ferrell, O. C..
Journal of Marketing Education.  44 (2021)  1 - p. 54-71 , 2021
Link: https://doi.org/10.1177/..
 
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14

An examination of pro-stakeholder unethical behavior in the..:

Merkle, Adam C. ; Hair Jr., Joe F. ; Ferrell, O. C...
Journal of Marketing Theory and Practice.  28 (2020)  4 - p. 418-435 , 2020
Link: https://doi.org/10.1080/..
 
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15

Special Session: How does Marketing Fit in the World? Quest..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Key, Martin ; Clark, Terry ; Ferrell, O. C.... - p. 241-242 , 2020
Link: https://doi.org/10.1007/..
 
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