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Review of Marketing Research; Continuing to Broaden the Marketing Concept ,
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The Conceptualization and Measure of Creativity: Implicatio..:
, In:
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
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Group-based brand relationships and persuasion
, In:multiple roles for identification and identification descre...
Copies:
Zentrale:E02 a bwl 485/804
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Attitudes, Behavior, and Social Context ,
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