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Fonseca, Manuel José Serra da
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1

The Use of CRM in Marketing and Communication Strategies in..:

, In: Navigating Digital Communication and Challenges for Organizations; Advances in E-Business Research,
Rodrigues, Maria Inês Magalhães ; Fonseca, Manuel José Serra da ; Garcia, Jorge Esparteiro - p. 223-244 , 2022
Link: https://doi.org/10.4018/..
 
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2

ESG in Advertising Narratives: Case Analysis of Golden Lion..:

, In: Information Systems and Technologies; Lecture Notes in Networks and Systems,
de Araújo, Daniel Ladeira ; Garcia, Jorge Esparteiro ; da Fonseca, Manuel José Serra. - p. 43-50 , 2024
Link: https://doi.org/10.1007/..
 
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3

Analyzing São Paulo's Place Branding Positioning in Promoti..:

, In: Lecture Notes in Networks and Systems; Good Practices and New Perspectives in Information Systems and Technologies,
Andrade, José Gabriel ; Sampaio, Adriano ; Garcia, Jorge Esparteiro.. - p. 110-116 , 2024
Link: https://doi.org/10.1007/..
 
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4

The Impact of Process Automation on Employee Performance:

, In: Lecture Notes in Networks and Systems; Good Practices and New Perspectives in Information Systems and Technologies,
Luz, Maria João ; da Fonseca, Manuel José Serra ; Garcia, Jorge Esparteiro. - p. 78-87 , 2024
Link: https://doi.org/10.1007/..
 
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5

Integrating Online and Offline Distribution Strategies – A ..:

, In: Information Systems and Technologies; Lecture Notes in Networks and Systems,
Santos, Ana ; Garcia, Jorge Esparteiro ; Oliveira, Lia Coelho.. - p. 71-80 , 2024
Link: https://doi.org/10.1007/..
 
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6

Fundamentals of a Digital Marketing Plan for a Tourism Infr..:

, In: Information Systems and Technologies; Lecture Notes in Networks and Systems,
Popova, Mariia ; da Fonseca, Manuel José Serra ; Garcia, Jorge Esparteiro. - p. 61-70 , 2024
Link: https://doi.org/10.1007/..
 
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7

Search Engine Optimization (SEO) for a Company Website: A C..:

, In: Information Systems and Technologies; Lecture Notes in Networks and Systems,
Garcia, Jorge Esparteiro ; Lima, Rui ; da Fonseca, Manuel José Serra - p. 524-531 , 2022
Link: https://doi.org/10.1007/..
 
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8

Perspetivas sobre a publicidade enquanto influência pessoal..:

Cardoso, Paulo Ribeiro ; Neto, Evandro Silva ; Fonseca, Manuel José Serra da.
http://revistas.ua.pt/index.php/sopcom/article/view/4081/3761.  , 2016
Link: http://revistas.ua.pt/in..
 
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9

Perspetivas sobre a Publicidade enquanto influência pessoal..:

Cardoso, Paulo Ribeiro ; Neto, Evandro Silva ; Fonseca, Manuel José Serra da.
https://proa.ua.pt/index.php/sopcom/article/view/15595/10837.  , 2013
Link: https://proa.ua.pt/index..
 
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10

As campanhas de comunicação de marketing no âmbito da preve..:

Fonseca, Manuel José Serra da
http://hdl.handle.net/10284/3299.  , 2012
Link: http://hdl.handle.net/10..
 
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11

Campanhas publicitárias de prevenção rodoviária em Portugal..:

Fonseca, Manuel José Serra da
http://hdl.handle.net/10284/1194.  , 2008
Link: http://hdl.handle.net/10..
 
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12

Data Analysis in Content Marketing Strategies:

, In: 2021 16th Iberian Conference on Information Systems and Technologies (CISTI),
Costa, Carla Regina ; Esparteiro Garcia, Jorge ; Serra da Fonseca, Manuel Jose. - p. 1-6 , 2021
Link: https://doi.org/10.23919..
 
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13

Como percecionamos a publicidade? Antecedentes da atitude f..:

Ribeiro-Cardoso, Paulo-José ; Vieira, Luís-Henrique ; Serra-da-Fonseca, Manuel-José
Revista Mediterránea de Comunicación.  10 (2019)  1 - p. 203 , 2019
Link: https://doi.org/10.14198..
 
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14

Como percecionamos a publicidade? Antecedentes da atitude f..:

Paulo-José Ribeiro-Cardoso ; Luís-Henrique Vieira ; Manuel-José Serra-da-Fonseca
https://www.mediterranea-comunicacion.org/article/view/2019-v10-n1-como-percibimos-publicidad-antecedentes-actitud-hacia-publicidad-e-implicaciones-en-la-intencion-de-compra.  , 2019
Link: https://doi.org/10.14198..
 
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15

¿Cómo percibimos la publicidad? Antecedentes de la actitud ..:

Ribeiro-Cardoso, Paulo ; Henrique-Vieira, Luís ; Serra-da-Fonseca, Manuel José
http://mediterranea-comunicacion.org/.  , 2019
Link: http://hdl.handle.net/10..
 
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