E-LIB Suche - Ergebnisse für: Frankwick, Gary

1

Evaluating underlying factor structures using novel machine..:

"Jimmy" Xu, Zhenning ; Ramirez, Edward ; Liu, Pan.
Journal of Business Research. 173 (2024) - p. 114472 , 2024

Link: https://doi.org/10.1016/..

2

Firm AI Adoption Intensity and Marketing Performance:

Chen, Jing ; Zhou, Wenkai ; Frankwick, Gary L.
Journal of Computer Information Systems. , 2023

Link: https://doi.org/10.1080/..

3

Measuring frugal innovation capabilities: An initial scale ..:

Rossetto, Dennys Eduardo ; Borini, Felipe Mendes ; Bernardes, Roberto Carlos.
Technovation. 121 (2023) - p. 102674 , 2023

Link: https://doi.org/10.1016/..

4

Rewarding Female Inclusive New Product Teams:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Felix, Jessica ; Flores, Felix ; Frankwick, Gary L. - p. 551-561 , 2022

Link: https://doi.org/10.1007/..

5

The State of Artificial Intelligence in Marketing With Dire..:

Chen, Jing ; Ablanedo-Rosas, Jose Humberto ; Frankwick, Gary L..
International Journal of Business Intelligence Research. 12 (2022) 2 - p. 1-26 , 2022

Link: https://doi.org/10.4018/..

6

Adopting Artificial Intelligence to Manage a Turbulent Envi..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Chen, Jing ; Frankwick, Gary L. ; Zhang, Zhuofan - p. 223-224 , 2022

Link: https://doi.org/10.1007/..

7

Leapfrogging in Marketing: Empirical Analysis of Kenyan Mob..:

Chepkoech, Mae ; Lagat, Charles ; L. Frankwick, Gary
SEISENSE Journal of Management. 4 (2021) 4 - p. 33-46 , 2021

Link: https://doi.org/10.33215..

8

Developing a multi‐dimensional product evaluation scale:

Tajdini, Saeed ; Ramirez, Edward ; Frankwick, Gary L.
Psychology & Marketing. 39 (2021) 2 - p. 271-293 , 2021

Link: https://doi.org/10.1002/..

9

Influence of customer participation from the employee persp..:

Yoo, Jaewon ; Chen, Jing ; Frankwick, Gary L.
International Journal of Bank Marketing. 39 (2020) 1 - p. 24-47 , 2020

Link: https://doi.org/10.1108/..

10

Achieving rapid internationalization of sub-Saharan African..:

Al-Kwifi, Osama Sam ; Frankwick, Gary L. ; Ahmed, Zafar U.
Journal of Business Research. 119 (2020) - p. 663-673 , 2020

Link: https://doi.org/10.1016/..

11

The Influence of Cultural Values on Information and Communi..:

Choden, Khendum ; Bagchi, Kallol K ; Udo, Godwin J...
Journal of Global Information Technology Management. 22 (2019) 4 - p. 243-256 , 2019

Link: https://doi.org/10.1080/..

12

Functional and Social Value of Chinese Brands:

Yang, Shuang ; Jiménez, Fernando R. ; Hadjimarcou, John.
Journal of Global Marketing. 32 (2019) 3 - p. 200-215 , 2019

Link: https://doi.org/10.1080/..

13

Effects of big data analytics and traditional marketing ana..:

Xu, Zhenning ; Frankwick, Gary L. ; Ramirez, Edward
Journal of Business Research. 69 (2016) 5 - p. 1562-1566 , 2016

Link: https://doi.org/10.1016/..

14

Promoting boundary-spanning behavior among service personne:

L. Frankwick, Gary ; J. Arnold, Todd ; (Jay) Yoo, Jaewon
European Journal of Marketing. 48 (2014) 9/10 - p. 1626-1647 , 2014

Link: https://doi.org/10.1108/..

15

The effect of communication practice on deviance among Kore..:

Yoo, Jaewon (Jay) ; Flaherty, Karen ; Frankwick, Gary L.
Journal of Business Research. 67 (2014) 9 - p. 1991-1999 , 2014

Link: https://doi.org/10.1016/..