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Freberg, Karen J.
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1

Influencer relations: Establishing the concept and process ..:

Smith, Brian G. ; Golan, Guy ; Freberg, Karen
Public Relations Review.  49 (2023)  2 - p. 102305 , 2023
Link: https://doi.org/10.1016/..
 
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2

Exploring the Value of Multi-Modal Corporate Influencers: A..:

Boatwright, Brandon C. ; Freberg, Karen
International Journal of Strategic Communication.  , 2023
Link: https://doi.org/10.1080/..
 
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3

Social Media and Sport Marketing in North America:

, In: The Routledge Handbook of Digital Sport Management,
Boatwright, Brandon ; Freberg, Karen - p. 206-216 , 2022
Link: https://doi.org/10.4324/..
 
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4

Social media in public relations:

, In: The Routledge Companion to Public Relations,
Freberg, Karen ; Sutherland, Karen - p. 317-337 , 2022
Link: https://doi.org/10.4324/..
 
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5

Zooming through a Pandemic: An Examination of Marketable Sk..:

Kinsky, Emily S. ; Merle, Patrick F. ; Freberg, Karen
Howard Journal of Communications.  32 (2021)  5 - p. 507-529 , 2021
Link: https://doi.org/10.1080/..
 
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6

THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING IND..:

Laverie, Debbie ; Humphrey, William ; Manis, Kerry T..
Marketing Education Review.  30 (2020)  1 - p. 57-80 , 2020
Link: https://doi.org/10.1080/..
 
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7

Predicting abandonment of brand social media accounts:

Sanders, W. Scott ; Freberg, Karen
Corporate Communications: An International Journal.  25 (2020)  2 - p. 157-170 , 2020
Link: https://doi.org/10.1108/..
 
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8

Public relations and customer service: Employer perspective..:

Sutherland, Karen ; Freberg, Karen ; Driver, Christina.
Public Relations Review.  46 (2020)  4 - p. 101954 , 2020
Link: https://doi.org/10.1016/..
 
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9

Australian employer perceptions of unprofessional social me..:

Sutherland, Karen ; Freberg, Karen ; Driver, Christina
Journal of Teaching and Learning for Graduate Employability.  10 (2019)  2 - p. 104-121 , 2019
Link: https://doi.org/10.21153..
 
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10

Augmented reality, wearable technology, and gamification 

, In: Social media and crisis communication / edited by Lucinda Austin and Yan Jin
mobile media and crisis communication emerging specializati... 
Freberg, Karen ; Palenchar, Michale J.. (2018)  - p. 180-191
Copies:  TB Nautik 19/1.2 Soc 8 (2018); BB WiWi: 11a bwl 464 s/694
 
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11

Welcome or Not: Comparing #Refugee Posts on Instagram and P..:

Guidry, Jeanine P. D. ; Austin, Lucinda L. ; Carlyle, Kellie E....
American Behavioral Scientist.  62 (2018)  4 - p. 512-531 , 2018
Link: https://doi.org/10.1177/..
 
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12

Book Review: Crisis Ready: Building an Invincible Brand in ..:

Freberg, Karen
Journalism & Mass Communication Educator.  73 (2018)  4 - p. 487-488 , 2018
Link: https://doi.org/10.1177/..
 
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13

Book Review: Social Media Campaigns: Strategies for Public ..:

Freberg, Karen
Journalism & Mass Communication Educator.  72 (2017)  4 - p. 480-481 , 2017
Link: https://doi.org/10.1177/..
 
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14

Social Media Education: Industry Leader Recommendations for..:

Freberg, Karen ; Kim, Carolyn Mae
Journalism & Mass Communication Educator.  73 (2017)  4 - p. 379-391 , 2017
Link: https://doi.org/10.1177/..
 
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15

Advancing the study of social media in the communication cl..:

Bowman, Nicholas David ; Freberg, Karen
Communication Teacher.  30 (2016)  4 - p. 184-184 , 2016
Link: https://doi.org/10.1080/..
 
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