Fu, Chen-Su
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4

Constructing a hybrid hierarchical value map to understand ..:

Lin, Chin-Feng ; Fu, Chen-Su ; Chi, Tsu-Hsin
Behaviour & Information Technology.  39 (2019)  2 - p. 150-166 , 2019
 
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5

Evaluating online advertising effect: An approach integrati..:

Lin, Chin-Feng ; Fu, Chen-Su
Electronic Commerce Research and Applications.  32 (2018)  - p. 1-12 , 2018
 
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6

Advancing laddering and critical incident technique to reve..:

Lin, Chin-Feng ; Fu, Chen-Su
The Service Industries Journal.  37 (2017)  13-14 - p. 801-818 , 2017
 
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7

Integrating means-end chains and the Kano model to understa..:

Lin, Chin-Feng ; Fu, Chen-Su ; Li, Chia-Chun
Asia Pacific Journal of Tourism Research.  23 (2017)  2 - p. 183-199 , 2017
 
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9

Changes in tourist personal values: impact of experiencing ..:

Lin, Chin-Feng ; Fu, Chen-Su
Asia Pacific Journal of Tourism Research.  22 (2016)  2 - p. 173-186 , 2016
 
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10

How can online store layout design and atmosphere influence..:

Wu, Wann-Yih ; Lee, Chia-Ling ; Fu, Chen-Su.
International Journal of Retail & Distribution Management.  42 (2013)  1 - p. 4-24 , 2013
 
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11

Identifying failure recovery strategies for paper industria..:

Wu, Wann-Yih ; Hou, Ya-Chung ; Fu, Chen-Su.
Industrial Marketing Management.  42 (2013)  8 - p. 1233-1244 , 2013
 
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13

The Role of Endorsers, Framing, and Rewards on the Effectiv..:

Wu, Wann-Yih ; Linn, Cho Thwe ; Fu, Chen-Su.
Journal of Health Communication.  17 (2012)  1 - p. 54-75 , 2012
 
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15

Closing the Perception Gap in Advertising Design:

Wu, Wann-Yih ; Fu, Chen-Su
Journal of Current Issues & Research in Advertising.  32 (2010)  1 - p. 1-11 , 2010
 
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