Funkhouser, G. Ray
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1

An Action-Based Theory of Persuasion in Marketing:

Funkhouser, G. Ray ; Parker, Richard
Journal of Marketing Theory and Practice.  7 (1999)  3 - p. 27-40 , 1999
 
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2

An Action-Based Theory of Persuasion in Marketing:

Funkhouser, G. Ray ; Parker, Richard
Journal of Marketing Theory and Practice.  7 (1999)  3 - p. 27-40 , 1999
 
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3

The Consumer as an Active Member of the Channel: Implicatio..:

Parker, Richard ; Funkhouser, G. Ray
Journal of Marketing Theory and Practice.  5 (1997)  2 - p. 72-79 , 1997
 
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4

The Consumer as an Active Member of the Channel: Implicatio..:

Parker, Richard ; Funkhouser, G. Ray
Journal of Marketing Theory and Practice.  5 (1997)  2 - p. 72-79 , 1997
 
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6

Values Changes Necessary for a Sustainable Society:

Funkhouser, G. Ray
Bulletin of Science, Technology & Society.  9 (1989)  1 - p. 19-32 , 1989
 
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10

Technological Antecedents of the Modern Marketing Mix:

Funkhouser, G. Ray
Journal of Macromarketing.  4 (1984)  1 - p. 17-28 , 1984
 
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12

A Practical Theory of Persuasion Based on Behavioral Scienc..:

Funkhouser, G. Ray
The Journal of Personal Selling and Sales Management.  4 (1984)  2 - p. 17-25 , 1984
 
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13

An Empirical Study of Consumers' Sensitivity to the Wording..:

Funkhouser, G. Ray
Journal of Public Policy & Marketing.  3 (1984)  - p. 26-37 , 1984
 
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14

USING CONSUMER EXPECTATIONS AS AN INPUT TO PRICING DECISION:

Funkhouser, G. Ray
Journal of Consumer Marketing.  1 (1984)  3 - p. 35-41 , 1984
 
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15

A Note on the Reliability of Certain Clustering Algorithms:

Funkhouser, G. Ray
Journal of Marketing Research.  20 (1983)  1 - p. 99-102 , 1983
 
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