E-LIB Suche - Ergebnisse für: Gómez, Mar

1

What content to post? Evaluating the effectiveness of Faceb..:

Molina, Arturo ; Gómez, Mar ; Lyon, Andrew..
Journal of Destination Marketing & Management. 18 (2020) - p. 100498 , 2020

Link: https://doi.org/10.1016/..

2

An integrated model of social media brand engagement:

Gómez, Mar ; Lopez, Carmen ; Molina, Arturo
Computers in Human Behavior. 96 (2019) - p. 196-206 , 2019

Link: https://doi.org/10.1016/..

3

Examining consumer luxury brand-related behavior intentions..:

Martín-Consuegra, David ; Díaz, Estrella ; Gómez, Mar.
Physiology & Behavior. 200 (2019) - p. 104-110 , 2019

Link: https://doi.org/10.1016/..

4

Language tourism: The drivers that determine destination ch..:

Gómez, Mar ; Imhoff, Brian ; Martín-Consuegra, David..
Tourism Management Perspectives. 27 (2018) - p. 125-135 , 2018

Link: https://doi.org/10.1016/..

5

A segmentation study of cinema consumers based on values an..:

Díaz, Asunción ; Gómez, Mar ; Molina, Arturo.
Journal of Retailing and Consumer Services. 41 (2018) - p. 79-89 , 2018

Link: https://doi.org/10.1016/..

6

Wine tourism research: a systematic review of 20 vintages f..:

Gómez, Mar ; Pratt, Marlene A. ; Molina, Arturo
Current Issues in Tourism. 22 (2018) 18 - p. 2211-2249 , 2018

Link: https://doi.org/10.1080/..

7

City branding in European capitals: An analysis from the vi..:

Gómez, Mar ; Fernández, Alejandra C. ; Molina, Arturo.
Journal of Destination Marketing & Management. 7 (2018) - p. 190-201 , 2018

Link: https://doi.org/10.1016/..

8

Differences in the city branding of European capitals based..:

Molina, Arturo ; Fernández, Alejandra C. ; Gómez, Mar.
Tourism Management. 58 (2017) - p. 28-39 , 2017

Link: https://doi.org/10.1016/..

9

Determinants and outcomes of price premium and loyalty: A f..:

Gómez, Mar ; Martín‐Consuegra, David ; Díaz, Estrella.
Journal of Consumer Behaviour. 17 (2017) 1 - p. 64-74 , 2017

Link: https://doi.org/10.1002/..

10

A comparison of online and offline consumer behaviour: An e..:

Díaz, Asunción ; Gómez, Mar ; Molina, Arturo
Journal of Retailing and Consumer Services. 38 (2017) - p. 44-50 , 2017

Link: https://doi.org/10.1016/..

11

How do offline and online environments matter in the relati..:

Gómez, Mar ; González-Díaz, Belén ; Martín-Consuegra, David.
Economic Research-Ekonomska Istraživanja. 30 (2017) 1 - p. 368-380 , 2017

Link: https://doi.org/10.1080/..

12

A competency model for higher education: an assessment base..:

Gómez, Mar ; Aranda, Evangelina ; Santos, Jesús
Studies in Higher Education. 42 (2016) 12 - p. 2195-2215 , 2016

Link: https://doi.org/10.1080/..

13

Configuration of the hotel and non-hotel accommodations: An..:

González-Díaz, Belén ; Gómez, Mar ; Molina, Arturo
International Journal of Hospitality Management. 48 (2015) - p. 39-51 , 2015

Link: https://doi.org/10.1016/..

14

Consumers' brand images of wines: Differences between two l..:

Aranda, Evangelina ; Gómez, Mar ; Molina, Arturo
British Food Journal. 117 (2015) 8 - p. 2057-2077 , 2015

Link: https://doi.org/10.1108/..

15

Priority maps at wine tourism destinations: An empirical ap..:

Gómez, Mar ; González-Díaz, Belén ; Molina, Arturo
Journal of Destination Marketing & Management. 4 (2015) 4 - p. 258-267 , 2015

Link: https://doi.org/10.1016/..