Güntürkün, Pascal
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Whether, when, and why functional company characteristics e..:

Kassemeier, Roland ; Haumann, Till ; Güntürkün, Pascal
International Journal of Research in Marketing.  39 (2022)  3 - p. 699-723 , 2022
 
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Disentangling the Differential Roles of Warmth and Competen..:

Güntürkün, Baris Pascal ; Haumann, Till ; Mikolon, Sven
Güntürkün , B P , Haumann , T & Mikolon , S 2020 , ' Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships ' , Journal of Service Research - JSR , vol. 23 , no. 4 , pp. 476 - 503 . https://doi.org/10.1177/1094670520920354.  , 2020
 
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Engaging customers in coproduction processes 

, In: Journal of marketing / American Marketing Association
how value-enhancing and intensity-reducing communication st... 
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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