Gale, Bradley T.
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1

Implementing strategic B2B pricing: Constructing value benc..:

Gale, Bradley T ; Swire, Donald J
Journal of Revenue and Pricing Management.  11 (2011)  1 - p. 40-53 , 2011
 
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3

Quality comes first when hatching power brands:

Gale, Bradley T.
Planning Review.  20 (1992)  4 - p. 4-48 , 1992
 
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7

The PIMS principles 

linking strategy to performance 
Copies:  Zentrale:E02 a bwl 411.5/365
 
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8

FORMULATING A QUALITY IMPROVEMENT STRATEGY:

Gale, Bradley T. ; Klavans, Richard
Journal of Business Strategy.  5 (1985)  3 - p. 21-32 , 1985
 
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9

Market share 

, In: Strategic management / Richard G. Hamermesh, ed.
a key to profitability 
Copies:  Zentrale:Magazin 03.h.8608
 
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10

A strategic approach to productivity management:

Gale, Bradley T.
Planning Review.  9 (1981)  2 - p. 12-18 , 1981
 
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11

Can more capital buy higher productivity?:

, In: Harvard business review
Gale, Bradley T.. (1980)  4 - p. 78-86
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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13

Planning for profit:

Gale, Bradley T.
Planning Review.  6 (1978)  1 - p. 4-32 , 1978
 
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14

Market share 

, In: Harvard business review
a key to profitability 
Copies:  Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933
 
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15

Market share and rate of return:

, In: The review of economics and statistics / publ. for Harvard University
Gale, Bradley T.. (1972)  4 - p. 412-423
Copies: Zentrale;
 
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