E-LIB Suche - Ergebnisse für: Germann, Frank

1

Frontiers: Breaking the Glass Ceiling: Empowering Female En..:

Germann, Frank ; Anderson, Stephen J. ; Chintagunta, Pradeep K..
Marketing Science. 43 (2024) 2 - p. 244-253 , 2024

Link: https://doi.org/10.1287/..

2

The Uptrend Effect: Encouraging Healthy Behaviors Through G..:

Costello, John P. ; Garvey, Aaron M. ; Germann, Frank.
Journal of Marketing Research. 61 (2023) 1 - p. 110-127 , 2023

Link: https://doi.org/10.1177/..

3

A taxonomy of marketing organizations:

McAlister, Leigh ; Germann, Frank ; Chisam, Natalie...
Journal of the Academy of Marketing Science. 51 (2022) 3 - p. 617-635 , 2022

Link: https://doi.org/10.1007/..

4

It's Gotta Be the Shoes! Performance Enhancement Effects of..:

Germann, Frank ; Garvey, Aaron M.
Journal of Advertising. 51 (2022) 4 - p. 469-485 , 2022

Link: https://doi.org/10.1080/..

5

A Call for Research at the Public Policy–Marketing Strategy..:

Chisam, Natalie ; Germann, Frank ; Palmatier, Robert W.
Journal of Public Policy & Marketing. 41 (2022) 3 - p. 213-215 , 2022

Link: https://doi.org/10.1177/..

6

Do Marketers Matter for Entrepreneurs? Evidence from a Fiel..:

Anderson, Stephen J. ; Chintagunta, Pradeep ; Germann, Frank.
Journal of Marketing. 85 (2021) 3 - p. 78-96 , 2021

Link: https://doi.org/10.1177/..

7

Driving Customer Analytics From the Top:

Germann, Frank ; Lilien, Gary L. ; Moorman, Christine..
Customer Needs and Solutions. 7 (2020) 3-4 - p. 43-61 , 2020

Link: https://doi.org/10.1007/..

8

Washing Away Your Sins? Corporate Social Responsibility, Co..:

Kang, Charles ; Germann, Frank ; Grewal, Rajdeep
Journal of Marketing. 80 (2016) 2 - p. 59-79 , 2016

Link: https://doi.org/10.1509/..

9

Performance Brand Placebos: How Brands Improve Performance ..:

GARVEY, AARON M. ; GERMANN, FRANK ; BOLTON, LISA E.
Journal of Consumer Research. 42 (2016) 6 - p. 931-951 , 2016

Link: https://www.jstor.org/st..

10

Relating Online, Regional, and National Advertising to Firm..:

Sridhar, Shrihari ; Germann, Frank ; Kang, Charles.
Journal of Marketing. 80 (2016) 4 - p. 39-55 , 2016

Link: https://doi.org/10.1509/..

11

Washing Away Your Sins? Corporate Social Responsibility, Co..:

Kang, Charles ; Germann, Frank ; Grewal, Rajdeep
Journal of Marketing. 80 (2016) 2 - p. 59-79 , 2016

Link: http://www.jstor.org/sta..

12

Relating Online, Regional, and National Advertising to Firm..:

Sridhar, Shrihari ; Germann, Frank ; Kang, Charles.
Journal of Marketing. 80 (2016) 4 - p. 39-55 , 2016

Link: http://www.jstor.org/sta..

13

The Chief Marketing Officer Matters!:

Germann, Frank ; Ebbes, Peter ; Grewal, Rajdeep
Journal of Marketing. 79 (2015) 3 - p. 1-22 , 2015

Link: https://www.jstor.org/st..

14

The Chief Marketing Officer Matters!:

Germann, Frank ; Ebbes, Peter ; Grewal, Rajdeep
Journal of Marketing. 79 (2015) 3 - p. 1-22 , 2015

Link: https://doi.org/10.1509/..

15

Performance Brand Placebos: How Brands Improve Performance ..:

Garvey, Aaron M. ; Germann, Frank ; Bolton, Lisa E.
Journal of Consumer Research. 42 (2015) 6 - p. 931-951 , 2015

Link: https://doi.org/10.1093/..