I agree that this site is using cookies. You can find further informations here.
X
Gerstner, Eitan
47  results:
Search for persons X
?
1

Managing service shutdowns: Cash refunds or vouchers?:

Chen, Rachel R. ; Gerstner, Eitan ; Halbheer, Daniel.
International Journal of Research in Marketing.  40 (2023)  2 - p. 294-315 , 2023
Link: https://doi.org/10.1016/..
 
?
2

Optimizing service failure and damage control:

Halbheer, Daniel ; Gärtner, Dennis L. ; Gerstner, Eitan.
International Journal of Research in Marketing.  35 (2018)  1 - p. 100-115 , 2018
Link: https://doi.org/10.1016/..
 
?
3

Customer Bill of Rights Under No-Fault Service Failure: Con..:

Chen, Rachel R. ; Gerstner, Eitan ; Yang, Yinghui (Catherine)
Marketing Science.  31 (2012)  1 - p. 157-171 , 2012
Link: https://www.jstor.org/st..
 
?
4

Fee or free? How much to add on for an add-on:

Fruchter, Gila E. ; Gerstner, Eitan ; Dobson, Paul W.
Marketing Letters.  22 (2011)  1 - p. 65-78 , 2011
Link: https://www.jstor.org/st..
 
?
5

Fee or free? How much to add on for an add-on:

Fruchter, Gila E. ; Gerstner, Eitan ; Dobson, Paul W.
Marketing Letters.  22 (2010)  1 - p. 65-78 , 2010
Link: https://doi.org/10.1007/..
 
?
6

For a Few Cents More: Why Supersize Unhealthy Food?:

Dobson, Paul W. ; Gerstner, Eitan
Marketing Science.  29 (2010)  4 - p. 770-778 , 2010
Link: https://www.jstor.org/st..
 
?
7

Should Captive Sardines Be Compensated? Serving Customers i..:

Chen, Rachel R. ; Gerstner, Eitan ; Yang, Yinghui (Catherine)
Marketing Science.  28 (2009)  3 - p. 599-608 , 2009
Link: https://www.jstor.org/st..
 
?
8

Could higher fees lead to lower prices?:

Ancarani, Fabio ; Gerstner, Eitan ; Posselt, Thorsten.
Journal of Product & Brand Management.  18 (2009)  4 - p. 297-305 , 2009
Link: https://doi.org/10.1108/..
 
?
9

Rating E-Tailers' Money-Back Guarantees:

Posselt, Thorsten ; Gerstner, Eitan ; Radic, Dubravko
Journal of Service Research.  10 (2008)  3 - p. 207-219 , 2008
Link: https://doi.org/10.1177/..
 
?
10

Service Escape: Profiting from Customer Cancellations:

Xie, Jinhong ; Gerstner, Eitan
Marketing Science.  26 (2007)  1 - p. 18-30 , 2007
Link: https://www.jstor.org/st..
 
?
11

Why Does Poor Service Prevail?:

Gerstner, Eitan ; Libai, Barak
Marketing Science.  25 (2006)  6 - p. 601-603 , 2006
Link: https://www.jstor.org/st..
 
?
12

The Economics of Service Upgrades:

Biyalogorsky, Eyal ; Gerstner, Eitan ; Weiss, Dan.
Journal of Service Research.  7 (2005)  3 - p. 234-244 , 2005
Link: https://doi.org/10.1177/..
 
?
13

Contingent Pricing to Reduce Price Risks:

Biyalogorsky, Eyal ; Gerstner, Eitan
Marketing Science.  23 (2004)  1 - p. 146-155 , 2004
Link: https://www.jstor.org/st..
 
?
14

The effects of expert quality evaluations versus brand name..:

Apelbaum, Eidan ; Gerstner, Eitan ; Naik, Prasad A.
Journal of Product & Brand Management.  12 (2003)  3 - p. 154-165 , 2003
Link: https://doi.org/10.1108/..
 
?
15

Setting Referral Fees in Affiliate Marketing:

Libai, Barak ; Biyalogorsky, Eyal ; Gerstner, Eitan
Journal of Service Research.  5 (2003)  4 - p. 303-315 , 2003
Link: https://doi.org/10.1177/..
 
1-15