E-LIB Suche - Ergebnisse für: Geyskens, Inge

1

Sharing Economy: International Marketing Strategies—A Comme..:

, In: Key Developments in International Marketing; JIBS Special Collections,

Dekimpe, Marnik G. ; Geyskens, Inge - p. 537-546 , 2024

Link: https://doi.org/10.1007/..

2

Mind the gap: National brands' sensitivity to price and lin..:

van der Plas, Joep ; Dekimpe, Marnik G. ; Geyskens, Inge
Journal of Retailing. 100 (2024) 2 - p. 199-216 , 2024

Link: https://doi.org/10.1016/..

3

Do consumers benefit from national-brand listings by hard d..:

Geyskens, Inge ; Deleersnyder, Barbara ; Dekimpe, Marnik G..
Journal of the Academy of Marketing Science. 52 (2023) 1 - p. 97-118 , 2023

Link: https://doi.org/10.1007/..

4

Adding budget and premium private labels to standard privat..:

Keller, Kristopher O. ; Dekimpe, Marnik G. ; Geyskens, Inge
Journal of Retailing. 98 (2022) 1 - p. 5-23 , 2022

Link: https://doi.org/10.1016/..

5

Buyer participation in outsourced new product development p..:

Slot, Johanna H. ; Wuyts, Stefan ; Geyskens, Inge
Journal of Operations Management. 66 (2020) 5 - p. 578-612 , 2020

Link: https://doi.org/10.1002/..

6

Using technology to bring online convenience to offline sho..:

Dekimpe, Marnik G. ; Geyskens, Inge ; Gielens, Katrijn
Marketing Letters. 31 (2020) 1 - p. 25-29 , 2020

Link: https://www.jstor.org/st..

7

Opening the Umbrella: The Effects of Rebranding Multiple Ca..:

Keller, Kristopher O. ; Geyskens, Inge ; Dekimpe, Marnik G.
Journal of Marketing Research. 57 (2020) 4 - p. 677-694 , 2020

Link: https://www.jstor.org/st..

8

Navigating the Last Mile: The Demand Effects of Click-and-C..:

Gielens, Katrijn ; Gijsbrechts, Els ; Geyskens, Inge
Journal of Marketing. 85 (2020) 4 - p. 158-178 , 2020

Link: https://doi.org/10.1177/..

9

Opening the Umbrella: The Effects of Rebranding Multiple Ca..:

Keller, Kristopher O. ; Geyskens, Inge ; Dekimpe, Marnik G.
Journal of Marketing Research. 57 (2020) 4 - p. 677-694 , 2020

Link: https://doi.org/10.1177/..

10

Using technology to bring online convenience to offline sho..:

Dekimpe, Marnik G. ; Geyskens, Inge ; Gielens, Katrijn
Marketing Letters. 31 (2019) 1 - p. 25-29 , 2019

Link: https://doi.org/10.1007/..

11

Retailing Research in Rapidly Changing Times: On the Danger..:

Dekimpe, Marnik G. ; Geyskens, Inge
Journal of Retailing. 95 (2019) 1 - p. 6-9 , 2019

Link: https://doi.org/10.1016/..

12

The new regulator in town

, In: Journal of marketing / American Marketing Association

the effect of walmart’s sustainability mandate on supplier ...

Gielens, Katrijn ; Geyskens, Inge ; Nohe, Max.. (2018) 2 - p. 124-141

Copies: Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

13

Retailer power in the grocery industry:

, In: Handbook of Research on Retailing,

Geyskens, Inge , 2018

Link: https://doi.org/10.4337/..

14

How to brand your private labels:

Geyskens, Inge ; Keller, Kristopher O. ; Dekimpe, Marnik G..
Business Horizons. 61 (2018) 3 - p. 487-496 , 2018

Link: https://doi.org/10.1016/..

15

The New Regulator in Town: The Effect of Walmart's Sustaina..:

Gielens, Katrijn ; Geyskens, Inge ; Deleersnyder, Barbara.
Journal of Marketing. 82 (2018) 2 - p. 124-141 , 2018

Link: https://doi.org/10.1509/..