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Ghazali, Ezlika M.
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1

Brand hate: a systematic literature review and future persp..:

Mushtaq, Fakhra Malik ; Ghazali, Ezlika M. ; Hamzah, Zalfa Laili
Management Review Quarterly.  , 2024
Link: https://doi.org/10.1007/..
 
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2

Introduction: Emerging Market Resilience: Modern Marketing ..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Mutum, Dilip S. ; Ghazali, Ezlika M. ; Ewe, Soo Yeong. - p. 1-5 , 2024
Link: https://doi.org/10.1007/..
 
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3

Case 2: Maxis: The Social Media Quagmire and the Road to Re..:

, In: Marketing Case Studies in Emerging Markets; Springer Business Cases,
Mutum, Dilip S. ; Ghazali, Ezlika M. ; Ng, Wai Ling - p. 23-32 , 2024
Link: https://doi.org/10.1007/..
 
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4

Marketing Case Studies in Emerging Markets: Contemporary Mu.. 

Springer Business Cases
Mutum, Dilip S ; Ewe, Soo Yeong ; Ghazali, Ezlika M. - 1st ed. 2024 . , 2024
Link: https://doi.org/10.1007/..
 
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5

Social Marketing:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 123-147 , 2023
Link: https://doi.org/10.1007/..
 
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6

Evolution of Marketing:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 31-44 , 2023
Link: https://doi.org/10.1007/..
 
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7

Consumption and Consumer Society:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 1-29 , 2023
Link: https://doi.org/10.1007/..
 
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8

Consumers, Society and Marketing: A Sustainability Perspect.. 

CSR, Sustainability, Ethics & Governance
Mutum, Dilip S ; Ghazali, Ezlika M - 1st ed. 2023 . , 2023
Link: https://doi.org/10.1007/..
 
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9

Sustainable Marketing:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 93-121 , 2023
Link: https://doi.org/10.1007/..
 
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10

Ethical Marketing:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 71-92 , 2023
Link: https://doi.org/10.1007/..
 
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11

The Issue, Challenges and Risk of Post- Surgery Treatment A..:

Moghavvemi, Sedigheh ; Mogan, Kesavaartaney ; Ghazali, Ezlika M.
Journal of Quality Assurance in Hospitality & Tourism.  , 2023
Link: https://doi.org/10.1080/..
 
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12

Evolving Consumer Representations and Roles:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 149-171 , 2023
Link: https://doi.org/10.1007/..
 
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13

Benefits and Detriments of Marketing:

, In: CSR, Sustainability, Ethics & Governance; Consumers, Society and Marketing,
Mutum, Dilip S. ; Ghazali, Ezlika M. - p. 45-69 , 2023
Link: https://doi.org/10.1007/..
 
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14

Consumer Engagement With Visual Content on Instagram: Impac..:

Rahman, Wan Nurhayati Abdul ; Mutum, Dilip S. ; Ghazali, Ezlika M.
International Journal of E-Services and Mobile Applications.  14 (2022)  1 - p. 1-21 , 2022
Link: https://doi.org/10.4018/..
 
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15

Restaurant choice and religious obligation in the absence o..:

Ghazali, Ezlika M. ; Mutum, Dilip S. ; Waqas, Muhammad..
International Journal of Hospitality Management.  101 (2022)  - p. 103109 , 2022
Link: https://doi.org/10.1016/..
 
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