E-LIB Suche - Ergebnisse für: Giese, Joan L.

1

Advancing the aesthetic middle principle: Trade-offs in des..:

Giese, Joan L. ; Malkewitz, Keven ; Orth, Ulrich R..
Journal of Business Research. 67 (2014) 6 - p. 1154-1161 , 2014

Link: https://doi.org/10.1016/..

2

Using type font characteristics to communicate brand person..:

, In: The journal of brand management

Grohmann, Bianca ; Giese, Joan L. ; Parkman, Ian D.. (2012/13) 5 - p. 389-403

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

3

Using type font characteristics to communicate brand person..:

Grohmann, Bianca ; Giese, Joan L ; Parkman, Ian D
Journal of Brand Management. 20 (2012) 5 - p. 389-403 , 2012

Link: https://doi.org/10.1057/..

4

Retailer evaluation: the crucial link between in-store proc..:

Gurel-Atay, Eda ; Giese, Joan L. ; Godek, John
The International Review of Retail, Distribution and Consumer Research. 20 (2010) 3 - p. 297-310 , 2010

Link: https://doi.org/10.1080/..

5

Communicating through pictures and words: Understanding the..:

Sojka, Jane Z. ; Giese, Joan L.
Psychology and Marketing. 23 (2006) 12 - p. 995-1014 , 2006

Link: https://doi.org/10.1002/..

6

Customer retailer loyalty in the context of multiple channe..:

Wallace, David W. ; Giese, Joan L. ; Johnson, Jean L.
Journal of Retailing. 80 (2004) 4 - p. 249-263 , 2004

Link: https://doi.org/10.1016/..

7

Impression Management using Typeface Design:

Henderson, Pamela W. ; Giese, Joan L. ; Cote, Joseph A.
Journal of Marketing. 68 (2004) 4 - p. 60-72 , 2004

Link: https://doi.org/10.1509/..

8

Impression Management Using Typeface Design:

Henderson, Pamela W. ; Giese, Joan L. ; Cote, Joseph A.
Journal of Marketing. 68 (2004) 4 - p. 60-72 , 2004

Link: https://www.jstor.org/st..

9

Using individual differences to detect customer shopping be..:

Sojka, Jane Z. ; Giese, Joan L.
The International Review of Retail, Distribution and Consumer Research. 13 (2003) 4 - p. 337-353 , 2003

Link: https://doi.org/10.1080/..

10

The Influence of Personality Traits on the Processing of Vi..:

Sojka, Jane Z. ; Giese, Joan L.
Marketing Letters. 12 (2001) 1 - p. 91-106 , 2001

Link: https://www.jstor.org/st..

11

An exploratory study of word‐of‐mouth communication in a hi..:

Spangenberg, Eric R. ; Giese, Joan L.
Communication Research Reports. 14 (1997) 1 - p. 88-96 , 1997

Link: https://doi.org/10.1080/..

12

Effects of product-specific word-of-mouth communication on ..:

Giese, Joan L. ; Spangenberg, Eric R. ; Crowley, Ayn E.
Marketing Letters. 7 (1996) 2 - p. 187-199 , 1996

Link: https://doi.org/10.1007/..

13

Effects of Product-Specific Word-of-Mouth Communication on ..:

Giese, Joan L. ; Spangenberg, Eric R. ; Crowley, Ayn E.
Marketing Letters. 7 (1996) 2 - p. 187-199 , 1996

Link: https://www.jstor.org/st..

14

BMKT 491.01: Special Topics - Marketing and Sales Managment:

Giese, Joan L
https://scholarworks.umt.edu/syllabi/3823. , 2015

Link: https://scholarworks.umt..

15

BMKT 343.02: Integrated Marketing Communications:

Giese, Joan L
https://scholarworks.umt.edu/syllabi/3810. , 2015

Link: https://scholarworks.umt..