E-LIB Suche - Ergebnisse für: Gijsbrechts, Els

1

Proximity-store introductions: A new route to big-box retai..:

Dekimpe, Marnik G. ; Gijsbrechts, Els ; Gielens, Katrijn
Journal of Retailing. 99 (2023) 4 - p. 621-633 , 2023

2

The dark side of innovation: How new SKUs affect brand choi..:

van Ewijk, Bernadette J. ; Gijsbrechts, Els ; Steenkamp, Jan-Benedict E.M.
International Journal of Research in Marketing. 39 (2022) 4 - p. 967-987 , 2022

Link: https://doi.org/10.1016/..

3

What drives brands' price response metrics? An empirical ex..:

van Ewijk, Bernadette J. ; Gijsbrechts, Els ; Steenkamp, Jan-Benedict E.M.
International Journal of Research in Marketing. 39 (2022) 1 - p. 288-312 , 2022

Link: https://doi.org/10.1016/..

4

How push messaging impacts consumer spending and reward red..:

Bies, Suzanne M.T.A. ; Bronnenberg, Bart J. ; Gijsbrechts, Els
International Journal of Research in Marketing. 38 (2021) 4 - p. 877-899 , 2021

Link: https://doi.org/10.1016/..

5

Online display advertising for CPG brands: (When) does it w..:

van Ewijk, Bernadette J. ; Stubbe, Astrid ; Gijsbrechts, Els.
International Journal of Research in Marketing. 38 (2021) 2 - p. 271-289 , 2021

Link: https://doi.org/10.1016/..

6

The Rise of Online Grocery Shopping in China: Which Brands ..:

van Ewijk, Bernadette J. ; Steenkamp, Jan-Benedict E.M. ; Gijsbrechts, Els
Journal of International Marketing. 28 (2020) 2 - p. 20-39 , 2020

Link: https://doi.org/10.1177/..

7

Evaluating the Effectiveness of Retailer-Themed Super Saver..:

Guyt, Jonne Y. ; Gijsbrechts, Els
Journal of Marketing. 84 (2020) 2 - p. 92-113 , 2020

Link: https://www.jstor.org/st..

8

The Rise of Online Grocery Shopping in China: Which Brands ..:

van Ewijk, Bernadette J. ; Steenkamp, Jan-Benedict E.M. ; Gijsbrechts, Els
Journal of International Marketing. 28 (2020) 2 - p. 20-39 , 2020

Link: https://www.jstor.org/st..

9

Navigating the Last Mile: The Demand Effects of Click-and-C..:

Gielens, Katrijn ; Gijsbrechts, Els ; Geyskens, Inge
Journal of Marketing. 85 (2020) 4 - p. 158-178 , 2020

Link: https://doi.org/10.1177/..

10

Evaluating the Effectiveness of Retailer-Themed Super Saver..:

Guyt, Jonne Y. ; Gijsbrechts, Els
Journal of Marketing. 84 (2019) 2 - p. 92-113 , 2019

Link: https://doi.org/10.1177/..

11

Save or (over-)spend? The impact of hard-discounter shoppin..:

Gijsbrechts, Els ; Campo, Katia ; Vroegrijk, Mark
International Journal of Research in Marketing. 35 (2018) 2 - p. 270-288 , 2018

Link: https://doi.org/10.1016/..

12

On consumer choice patterns and the net impact of feature p..:

Guyt, Jonne ; Gijsbrechts, Els
International Journal of Research in Marketing. 35 (2018) 3 - p. 490-508 , 2018

Link: https://doi.org/10.1016/..

13

Acknowledgments:

, In: Handbook of Research on Retailing,

Gielens, Katrijn ; Gijsbrechts, Els , 2018

Link: https://doi.org/10.4337/..

14

Introduction to the Handbook of Research on Retailing:

, In: Handbook of Research on Retailing,

Gielens, Katrijn ; Gijsbrechts, Els , 2018

Link: https://doi.org/10.4337/..

15

Product unavailability:

, In: Handbook of Research on Retailing,

Breugelmans, Els ; Gijsbrechts, Els ; Campo, Katia , 2018

Link: https://doi.org/10.4337/..