E-LIB Suche - Ergebnisse für: Gonçalves, Helena Martins

1

Deriving value from branded mobile apps: Exploring the role..:

Santos, Susana ; Gonçalves, Helena Martins ; Mendes, Rita.
Psychology & Marketing. 41 (2023) 3 - p. 610-627 , 2023

Link: https://doi.org/10.1002/..

2

Consumer decision journey: Mapping with real-time longitudi..:

Santos, Susana ; Gonçalves, Helena Martins
European Management Journal. , 2022

Link: https://doi.org/10.1016/..

3

Social media engagement and real‐time marketing: Using net‐..:

Santos, Susana ; Gonçalves, Helena Martins ; Teles, Merícia
Psychology & Marketing. 40 (2022) 3 - p. 497-515 , 2022

Link: https://doi.org/10.1002/..

4

The consumer decision journey: A literature review of the f..:

Santos, Susana ; Gonçalves, Helena Martins
Technological Forecasting and Social Change. 173 (2021) - p. 121117 , 2021

Link: https://doi.org/10.1016/..

5

Touchpoints and Channels: Classifications, Characteristics,..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Santos, Susana ; Gonçalves, Helena Martins - p. 311-323 , 2021

Link: https://doi.org/10.1007/..

6

Information searching in the mobile environment: Difference..:

Santos, Susana ; Gonçalves, Helena Martins
Technological Forecasting and Social Change. 162 (2021) - p. 120379 , 2021

Link: https://doi.org/10.1016/..

7

Determinants of users' continuance intention toward digital..:

Jahanmir, Sara F. ; Silva, Graça Miranda ; Gomes, Paulo J..
Journal of Business Research. 115 (2020) - p. 225-233 , 2020

Link: https://doi.org/10.1016/..

8

Multichannel consumer behaviors in the mobile environment: ..:

Santos, Susana ; Gonçalves, Helena Martins
Journal of Business Research. 101 (2019) - p. 757-766 , 2019

Link: https://doi.org/10.1016/..

9

Motivations for posting online reviews in the hotel industr:

Gonçalves, Helena Martins ; Silva, Graça Miranda ; Martins, Telma Gomes
Psychology & Marketing. 35 (2018) 11 - p. 807-817 , 2018

Link: https://doi.org/10.1002/..

10

Lower on the totem pole: The influence of sense of control ..:

Guedes, Maria João ; Gonçalves, Helena Martins ; Gonçalves, Vitor da Conceição.
International Journal of Stress Management. 25 (2018) S1 - p. 94-107 , 2018

Link: https://doi.org/10.1037/..

11

The role of motivations and involvement in wine tourists' i..:

Afonso, Carolina ; Silva, Graça Miranda ; Gonçalves, Helena Martins.
Journal of Business Research. 89 (2018) - p. 313-321 , 2018

Link: https://doi.org/10.1016/..

12

Stress at the top: myth or fact? Causal explanations from a..:

Guedes, Maria João ; Gonçalves, Helena Martins ; da Conceição Gonçalves, Vítor
Quality & Quantity. 51 (2016) 5 - p. 2001-2017 , 2016

Link: https://doi.org/10.1007/..

13

Green buying behavior and the theory of consumption values:..:

Gonçalves, Helena Martins ; Lourenço, Tiago Ferreira ; Silva, Graça Miranda
Journal of Business Research. 69 (2016) 4 - p. 1484-1491 , 2016

Link: https://doi.org/10.1016/..

14

Causal recipes for customer loyalty to travel agencies: Dif..:

Silva, Graça Miranda ; Gonçalves, Helena Martins
Journal of Business Research. 69 (2016) 11 - p. 5512-5518 , 2016

Link: https://doi.org/10.1016/..

15

The Role of Qualitative Research in Current Digital Social ..:

Gonçalves, Helena Martins ; Rey‐Martí, Andrea ; Roig‐Tierno, Norat.
Psychology & Marketing. 33 (2016) 12 - p. 1023-1028 , 2016

Link: https://doi.org/10.1002/..