E-LIB Suche - Ergebnisse für: Gopinath, Mahesh

1

Does polarizing personality matter in influencer marketing?..:

Koorank Beheshti, Mohammadali ; Gopinath, Mahesh ; Ashouri, Sama.
Journal of Business Research. 160 (2023) - p. 113804 , 2023

Link: https://doi.org/10.1016/..

2

Inferences about Target Marketing from Languages on Website..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Harrison, Kristina ; Gopinath, Mahesh ; Glassman, Myron - p. 165-166 , 2020

Link: https://doi.org/10.1007/..

3

Protecting brands from product failure using extended warra..:

Karande, Kiran ; Gopinath, Mahesh
Journal of Product & Brand Management. 28 (2019) 7 - p. 787-799 , 2019

Link: https://doi.org/10.1108/..

4

A Social-Cognitive Model of Consumer Well-Being: A Longitud..:

Tang, Chuanyi ; Guo, Lin ; Gopinath, Mahesh
Journal of Service Research. 19 (2016) 3 - p. 307-321 , 2016

Link: https://doi.org/10.1177/..

5

How Culture of Targeting Impacts the Evaluation of Products..:

Gopinath, Mahesh ; Glassman, Myron ; Nyer, Prashanth
Psychology & Marketing. 30 (2013) 6 - p. 490-500 , 2013

Link: https://doi.org/10.1002/..

6

The effect of public commitment on resistance to persuasion..:

Gopinath, Mahesh ; Nyer, Prashanth U.
International Journal of Research in Marketing. 26 (2009) 1 - p. 60-68 , 2009

Link: https://doi.org/10.1016/..

7

Antecedents and Consequences of Perceived Importance of Eth..:

Singhapakdi, Anusorn ; Gopinath, Mahesh ; Marta, Janet K..
Journal of Business Ethics. 81 (2008) 4 - p. 887-904 , 2008

Link: https://www.jstor.org/st..

8

The effect of multiple language product descriptions on pro..:

Gopinath, Mahesh ; Glassman, Myron
Psychology & Marketing. 25 (2008) 3 - p. 233-261 , 2008

Link: https://doi.org/10.1002/..

9

How formulating implementation plans and remembering past a..:

Dholakia, Utpal M. ; Bagozzi, Richard P. ; Gopinath, Mahesh
Journal of Behavioral Decision Making. 20 (2007) 4 - p. 343-364 , 2007

Link: https://doi.org/10.1002/..

10

Antecedents and Consequences of Perceived Importance of Eth..:

Singhapakdi, Anusorn ; Gopinath, Mahesh ; Marta, Janet K..
Journal of Business Ethics. 81 (2007) 4 - p. 887-904 , 2007

Link: https://doi.org/10.1007/..

11

The Role of Regulatory Focus in the Experience and Self‐Con..:

Dholakia, Utpal M. ; Gopinath, Mahesh ; Bagozzi, Richard P..
Journal of Consumer Psychology. 16 (2006) 2 - p. 163-175 , 2006

Link: https://doi.org/10.1207/..

12

The Role of Regulatory Focus in the Experience and Self-Con..:

Dholakia, Utpal M. ; Gopinath, Mahesh ; Bagozzi, Richard P..
Journal of Consumer Psychology. 16 (2006) 2 - p. 163-175 , 2006

Link: https://www.jstor.org/st..

13

Effects of complaining versus negative word of mouth on sub..:

Nyer, Prashanth U. ; Gopinath, Mahesh
Psychology and Marketing. 22 (2005) 12 - p. 937-953 , 2005

Link: https://doi.org/10.1002/..

14

The role of desires in sequential impulsive choices:

Dholakia, Utpal M. ; Gopinath, Mahesh ; Bagozzi, Richard P.
Organizational Behavior and Human Decision Processes. 98 (2005) 2 - p. 179-194 , 2005

Link: https://doi.org/10.1016/..

15

Bargaining Behavior and Acculturation: A Cross-Cultural Inv..:

Nyer, Prashanth U. ; Gopinath, Mahesh
Journal of International Consumer Marketing. 14 (2002) 2-3 - p. 101-122 , 2002

Link: https://doi.org/10.1300/..