E-LIB Suche - Ergebnisse für: Gordon, Brian S

1

Navigating psychological membership in sport organizations:..:

Oja, Brent D. ; Gordon, Brian S. ; Hazzaa, Rammi N.
Journal of Applied Sport Psychology. 35 (2022) 2 - p. 202-223 , 2022

Link: https://doi.org/10.1080/..

2

Social capital and consumer happiness: toward an alternativ..:

Yoshida, Masayuki ; Gordon, Brian S. ; James, Jeffrey D.
Journal of Brand Management. 28 (2021) 5 - p. 481-494 , 2021

Link: https://doi.org/10.1057/..

3

Exploring retro marketing with sport marketing professional:

Scola, Zach ; Gordon, Brian S.
Sport, Business and Management: An International Journal. 9 (2019) 3 - p. 284-300 , 2019

Link: https://doi.org/10.1108/..

4

Crafting a legacy: investigating the retired athlete brand ..:

Taniyev, Olzhas ; Gordon, Brian S.
International Journal of Sports Marketing and Sponsorship. 20 (2019) 3 - p. 390-406 , 2019

Link: https://doi.org/10.1108/..

5

The Role of Pride Feelings in the Team and Fan Community Id..:

Gordon, Brian S. ; Yoshida, Masayuki ; Nakazawa, Makoto.
Corporate Reputation Review. 24 (2019) 2 - p. 76-94 , 2019

Link: https://doi.org/10.1057/..

6

Bridging the gap between social media and behavioral brand ..:

Yoshida, Masayuki ; Gordon, Brian S. ; Nakazawa, Makoto..
Electronic Commerce Research and Applications. 28 (2018) - p. 208-218 , 2018

Link: https://doi.org/10.1016/..

7

Antecedents and consequences of sponsor-stadium fit: Empiri..:

Nakazawa, Makoto ; Yoshida, Masayuki ; Gordon, Brian S.
Sport, Business and Management: An International Journal. 6 (2016) 4 - p. 407-423 , 2016

Link: https://doi.org/10.1108/..

8

A societal perspective of sport: scale development in two s..:

Naylor, Michael E. ; Gordon, Brian S. ; James, Jeffrey D.
Journal of Global Scholars of Marketing Science. 22 (2012) 2 - p. 101-116 , 2012

Link: https://doi.org/10.1080/..

9

Perspectives on Native American Imagery from Students at a ..:

Scola, Zach ; Wilkerson, Zach ; Brian S. Gordon
Journal of Amateur Sport. 7 (2022) 2 - p. , 2022

Link: https://doi.org/10.17161..

10

A Conceptual Framework for Retro Marketing in Sport:

Gordon, Brian S ; Scola, Zach
Scola, Zach, and Brian Gordon. "A Conceptual Framework for Retro Marketing in Sport." Sport Marketing Quarterly 27.3 (2018): 197-210. Web.. , 2019

Link: http://hdl.handle.net/18..

11

Investigating the Differences in Twitter Content and Effect..:

Taniyev, Olzhas ; Ishaq, Farah ; Gordon, Brian S
Taniyev, O., Ishaq, F., & Gordon, B.S.(2018). Content matters: Investigating the differences in Twitter content and effectiveness between individual and team sport athletes.International Journal of Business Administration, 9(4), 1-14.. , 2019

Link: http://hdl.handle.net/18..

12

An Experimental Examination of Activist Type and Effort on ..:

Schmidt, Samuel H ; Shreffler, Megan B ; Hambrick, Marion E.
http://fitpublishing.com/articles/experimental-examination-activist-type-and-effort-brand-image-and-purchase-intentions. , 2018

Link: http://hdl.handle.net/18..

13

The Impact of Brand Equity Drivers on Consumer-based Brand ..:

Gordon, Brian S ; James, Jeffrey D
Gordon, B. S., James, J. D., (2017) The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting, International Journal of Business Administration 8:3, https://doi.org/10.5430/ijba.v8n3p55. , 2018

Link: http://hdl.handle.net/18..

14

The Development of Brand Association Measures in Multiple P..:

Gordon, Brian S ; James, Jeffrey D ; Yoshida, Masayuki
Gordon, B. S., James, J. D., & Yoshida, M. (2016). The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands. International Journal of Business Administration, 7(3), 140-152. doi:10.5430/ijba.v7n3p140. , 2017

Link: http://hdl.handle.net/18..

15

Investigating the negative fan behaviors of a branded colle..:

Gordon, Brian S ; Arney, Jeremy
Gordon, B. S. (2016). Investigating the negative fan behaviors of a branded collegiate basketball student section. Journal of Amateur Sport. doi:10.17161/jas.v0i0.5714. , 2017

Link: http://hdl.handle.net/18..