Gräve, Jan-Frederik
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1

#Instafame: exploring the endorsement effectiveness of infl..:

Gräve, Jan-Frederik ; Bartsch, Fabian
International Journal of Advertising.  41 (2021)  4 - p. 591-622 , 2021
 
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What KPIs Are Key? Evaluating Performance Metrics for Socia..:

Gräve, Jan-Frederik
Social Media + Society.  5 (2019)  3 - p. 205630511986547 , 2019
 
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Good KPI, Good Influencer? : Evaluating Success Metrics ..:

, In: Proceedings of the 9th International Conference on Social Media and Society,
Gräve, Jan-Frederik ; Greff, Annika - p. 291-295 , 2018
 
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6

Exploring the Perception of Influencers Vs. Traditional Cel..:

, In: Proceedings of the 8th International Conference on Social Media & Society,
Gräve, Jan-Frederik - p. 1-5 , 2017
 
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Evaluating the advertising effectiveness of noncelebrity en.. 

, In: Journal of advertising research / Advertising Research Foundation
advantages of customer vs. employee endorsers and mediating... 
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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10

Making in der Primarstufe und ihrer Didaktik. Deutsch, Math..:

, In: Nachhaltige Bildung in der Grundschule.,
Stiller, Jurik ; Anders, Petra ; Demi, Anna-Lena... - p. 209-213 , 2023
 
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11

Comparison of pre- and in-service primary teachers' disposi..:

Jenßen, Lars ; Eilerts, Katja ; Grave-Gierlinger, Frederik
Education and Information Technologies.  28 (2023)  11 - p. 14857-14876 , 2023
 
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Konzeption eines transdisziplinären Makerspace für die Prim..:

, In: Lehr-Lern-Labore und Digitalisierung; Edition Fachdidaktiken,
Eilerts, Katja ; Anders, Petra ; Pech, Detlef... - p. 149-153 , 2023
 
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