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Greco, Alan J.
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1

Will Older Models Turn Off Shoppers?:

Greco, Alan J. ; Swayne, Linda E. ; Johnson, Edna B.
International Journal of Advertising.  16 (1997)  1 - p. 27-36 , 1997
Link: https://doi.org/10.1080/..
 
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2

Will Older Models Turn Off Shoppers?:

Greco, Alan J. ; Johnson, Edna B. ; Swayne, Linda E.
International Journal of Advertising.  16 (1997)  1 - p. 27-36 , 1997
Link: https://doi.org/10.1111/..
 
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3

Supermarket Shoppers' Response to Mature Models in Point-of..:

Greco, Alan J. ; Johnson, Edna B.
Journal of Food Products Marketing.  4 (1997)  3 - p. 9-23 , 1997
Link: https://doi.org/10.1300/..
 
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4

The Incidence and Portrayal of the Elderly in Television Ad..:

Greco, Alan J.
Journal of Marketing Theory and Practice.  2 (1993)  1 - p. 140-155 , 1993
Link: https://www.jstor.org/st..
 
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5

Profiling Early Triers of Service Innovations: A Look atInt..:

Greco, Alan J. ; Fields, D. Michael
Journal of Services Marketing.  5 (1991)  3 - p. 19-26 , 1991
Link: https://doi.org/10.1108/..
 
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6

A Model Of The Adoption Process For Revolutionary Product I..:

Fields, D. Michael ; Greco, Alan J.
Journal of Managerial Issues.  3 (1991)  4 - p. 528-548 , 1991
Link: https://www.jstor.org/st..
 
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7

Developing Marketing Decision Support Systems Developmentfo..:

Greco, Alan J. ; Hogue, Jack T.
Journal of Services Marketing.  4 (1990)  1 - p. 21-30 , 1990
Link: https://doi.org/10.1108/..
 
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8

Developing Marketing Decision Support Systems in Consumer G..:

Greco, Alan J. ; Hogue, Jack T.
Journal of Consumer Marketing.  7 (1990)  1 - p. 55-64 , 1990
Link: https://doi.org/10.1108/..
 
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9

Developing Marketing Decision Support Systems:

Greco, Alan J. ; Hogue, Jack T.
Journal of Business & Industrial Marketing.  5 (1990)  2 - p. 27-36 , 1990
Link: https://doi.org/10.1108/..
 
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10

REPRESENTATION OF THE ELDERLY IN ADVERTISING: CRISIS OR INC..:

Greco, Alan J.
Journal of Services Marketing.  2 (1988)  3 - p. 27-34 , 1988
Link: https://doi.org/10.1108/..
 
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11

Information sources of elderly for vacation decisions:

Capella, Louis M. ; Greco, Alan J.
Annals of Tourism Research.  14 (1987)  1 - p. 148-151 , 1987
Link: https://doi.org/10.1016/..
 
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12

LINKING DIMENSIONS OF THE ELDERLY MARKET TO MARKET PLANNING:

Greco, Alan J.
Journal of Consumer Marketing.  4 (1987)  2 - p. 47-55 , 1987
Link: https://doi.org/10.1108/..
 
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13

The Portrayal of Older Americans in Television Commercials:

Swayne, Linda E. ; Greco, Alan J.
Journal of Advertising.  16 (1987)  1 - p. 47-54 , 1987
Link: https://www.jstor.org/st..
 
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14

THE FASHION‐CONSCIOUS ELDERLY: A VIABLE, BUT NEGLECTED MARK..:

Greco, Alan J.
Journal of Consumer Marketing.  3 (1986)  4 - p. 71-75 , 1986
Link: https://doi.org/10.1108/..
 
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15

Futuristics: Some Lessons for Marketing Managers:

Michman, Ronald ; Greco, Alan ; McGinnis, Michael
Journal of Business Strategies.  8 (1970)  2 - p. 141-147 , 1970
Link: https://doi.org/10.54155..
 
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